Marketing Research - 925 Words

MK0011 – Consumer Behaviour Q1. Explain the tri-component attitude model. Answer: According to this model, attitudes are consisting of three main components: a. Cognitive component (Knowledge, beliefs) b. Affective component (emotions, feelings) c. Conative component (behavioral aspect) Three components are interrelated and integrate to form an attitude of a person toward any product or service in consumer scenario. Cognative component:- The first part of the tri-component attitude model cognitive component consists of a persons cognitions ie. the knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from various sources. This knowledge †¦show more content†¦Describe three types of motivational conflict. Answer : Motivation in the workplace looks at why. Why does one employee thrive in a particular task while another stumbles? Why does Candidate A go all out to earn a position while Candidate B shows no interest? The employee s motivation guides his decisions and actions. The employee suffers from motivational conflict when the desire to act conflicts with some other emotion or motivation. Q6. A. What are needs? What are the various types of needs? Discuss their features. Answer : Psychologist Abraham Maslow first introduced his concept of a hierarchy of needs in his 1943 paper A Theory of Human Motivation and his subsequent book Motivation and Personality. This hierarchy suggests that people are motivated to fulfil basic needs before moving on to other, more advanced needs. This hierarchy is most often displayed as a pyramid. The lowest levels of the pyramid are made up of the most basic needs, while the B. What are different consumer needs, as described by Maslow? Give proper examples to explain each of them. Answer : Maslow’s Hierarchy of Needs Maslow s Hierarchy of Needs is a popular way of thinking about people s needs. Developed by psychologist Abraham Maslow asShow MoreRelated Marketing Research Essay3363 Words   |  14 PagesMarketing Research 1. EXECUTIVE SUMMARY Sasel Research has developed a research proposal for Epic Developers to investigate the needs and wants when buying inner-city luxury apartments. The information that we collect will determine the advertising strategies that will be employed. Background information must be considered before research design and data collection methods are implemented. We have collected a variety of secondary information including Australian Bureau of Statistics andRead MoreInternational Marketing Research884 Words   |  3 PagesInternational Marketing Research Conducting An Industry Overview: In order to conduct international market research for a retailing firm entering a new country, it is important to identify the overall industry growth trends and upcoming market changes of that particular market and to consider the situation of the retailing industry at the international level. As the competition in the retail industry is growing, at the domestic as well as international level, there is a need for structural reformRead MoreMarketing Research Application : Marketing Essay1241 Words   |  5 PagesMarketing Research Application #1 Sunetra Choudhury Temple University Marketing Research Application #2 Tide As one of the leading companies in the niche market specializing in laundry detergent and fabric care, Tide has to continuously make efforts to differentiate itself from new, emerging competitors. In order to ensure brand image and loyalty are constant amidst the changes in the marketplace, the company could utilize descriptive research. One of the most common approaches to descriptiveRead MoreInternational Marketing Research10714 Words   |  43 PagesChapter 30 INTERNATIONAL MARKETING RESEARCH V. Kumar, University of Connecticut Introduction A company advertised eyeglasses in Thailand by featuring a variety of cute animals wearing glasses. The advertisement was a poor choice since animals are considered to be a form of low life and no self respecting Thai would wear anything worn by animals (Payne, website). Could the company have known about this before the product launch in Thailand? Why did the company fail in spite of coming up withRead MoreThe Coop Marketing Research2101 Words   |  9 Pages3/4/13 (Revised) The Coop: Market Research The article starts off with an overview of The Chicken Coop. Daryl Buckmeister is the CEO and first started the company in 1974. Since the beginning it has had an annual 10% increase in sales. He is a â€Å"hands on† kind of man and believes that the success of the company is due to his â€Å"stay in touch† with the customer basis technique. His top two managers believe that they need to invest in a â€Å"more systematic market research to address quality and customer satisfactionRead MoreMarketing Research2072 Words   |  9 PagesShin Yao 15723 2. According to the Marketing Research Association(2000), Marketing Research is defined as follows: Marketing Research is the function which links the consumer, customer, and public to the marketer through information, information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information requiredRead MoreHotel and Marketing Research4269 Words   |  18 PagesSubaru: â€Å"Mr. Survey† Monitors Customer Satisfaction 1. Marketing research can play an important role in helping Subaru understand the devotion of consumers to its brand. It can help them understand the motivations, perceptions, and preferences of consumers in their market. It can also provide them with a profile of their loyal customers. 2. Management Decision Problem: What can Subaru do to improve customer loyalty? 3. The marketing research problem is to determine customer preferences for automobilesRead MoreEssay about Marketing Research931 Words   |  4 PagesImportance of Marketing Research Companies use marketing research to identify problems or opportunities that they might encounter. Organizations may also use marketing research to identify their strengths and weaknesses, and certain trends that are forming in their market. HR Block is a tax service company that prepares state and federal taxes for individual customers and small to mid-size companies (HR Block, 2010). This company has defined their marketing research and has different typesRead MoreMarketing Research Report On Netflix Essay1565 Words   |  7 Pages Marketing Research Report November 20, 2016 Muthanna Al-Hanooti MKT/421 Henry Weber Introduction Netflix produces DVD Rentals and Streaming of movies and television shows and other related products (Netflix.com, 2016). The quality and services of products helps Netflix to make its image and brand loyalty among its existing competitors. But, the competition in the market forces the organization to introduce new products for making improvement in the organizational sustainability (ArnoldRead MoreDifference Between Market Research And Marketing Research Essay1803 Words   |  8 PagesGlobal and marketing research is important to gain valuable information relating to the needs and wants of customers. With the help of effective research, businesses can enhance their performance to attract potential customers in the global and domestic market (Akaka, Vargo and Lusch, 2013). Granting these two terms are often used interchangeably, they have some distinctive qualities. The main difference between Market Research and Marketing Research is the scope of the concept. Market Research is a

Summary of Journal “International Marketing Tool the Internet” Free Essays

Article Title: â€Å"International Marketing Tooll: The Internet† Journal Title: Industrial Management And Data Systems Date/Issue: 1998, Vol. 98 Issue 6, 253 – 261. Authors: Fred Palumbo, Paul Herbig Summarized by: Emre Avsar Major goal of this article is to provide to understanding what marketers consider when adopting marketing decisions to the Internet. We will write a custom essay sample on Summary of Journal â€Å"International Marketing Tool: the Internet† or any similar topic only for you Order Now The Internet provides to organizations least expensive and original tools for advertising, taking and placing orders and communicating with their customers worldwide. Even if, the Internet can make marketers dreams come true, it can cause harmful consequences for firms which are not aware of the challenges that the Internet creates. Marketers should make decisions having regard to, international price, increase of competition, cultural differences, telecommunication infrastructure, credit cards use worldwide, etc. The Internet is composed of millions of networks connected on a global scale. Those networks provide services which are communicating with one another or to find any information all over the world. The services which provided by the Internet are e-mail, mailing list, newsgroup, cybermall, etc. Companies should decide to how they use the Internet as a marketing tool. When companies deciding that, they should pay attention to international price, global branding, territory, channel conflict, international distribution, organizational structure, increase of competition, means of payment. The Internet gives a more global view, this global availability generate several new challenges such as: Cultural aspects ( language, images, colors) , privacy, concorship, security, international law, intellectual property, global branding, international distribution, intellectual property, etc. The Internet provides many resources for all firms, particularly for small and medium sized organizations, searching for a market for their products and services globally. How to cite Summary of Journal â€Å"International Marketing Tool: the Internet†, Essay examples

Loctite Case for Understanding B2B Essay Example

Loctite Case for Understanding B2B Essay In 1953, Professor V. Krieble retired from the Department of Chemistry at Trinity College in Connecticut and began experimenting with various compounds. One ofhis patented inventions was an unusual anaerobic-a chemical that remains in a liquid state while exposed to air but turns into a tough, binding solid in the absence of air. This chemical, which he called Loctite, would lock nuts and bolts against loosening from vibration. In the beginning; no one believed that a liquid could do the job that Loctite was claimed to do. But it did, and the result was phenomenal. Today Loctite offers a series of amazing chemicalsthat keep metal assemblies together. These compounds can and do replace lockwashers, gas~~ts, tape, rivets, screws, and other mee chanical fastenerS. The adhesives and sealants the company offers rely on the fourth generation of This case is based in part on a longer report developed in 1991 by Ramune Kubiliunasat The Freedonia Group, Cleveland, Ohio. It is also based on various Loctite publications, including annual reports, product brochures, catalogs, and journal articles. This version was developed by An GASKET SEALANT GUIDE Import OE Endorsed Non-Hafdening Formula 19971 81998 t/ t/ t/ t/ t/ t/ t/ t/ t/ II t/ t/ .. Hardening Formula Threa Sealant Positioning t/ t/ , t/ t/ t/ For Gasket . t/ 400Â °F t/ t/ t/ 400Â °F t/ t/ t/ 400Â °F t/ t/ t/ t/ 350Â °F t/ Gasket Sealant Temperature Range t/ 600Â °F t/ t/ t/ 400Â °F II t/ 300Â °F t/ t/ 450Â °F t/ tI Withstands Sensor Safe High Pressures Source; Loctite Auto p. 4. + Consumer Group Product Catalog 1992 (Cleveland~ Loctite Corporation) .1 ~ CASE8 . LOCTITE 4! s- 701 anaerobics to provide very strong bonding. We will write a custom essay sample on Loctite Case for Understanding B2B specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Loctite Case for Understanding B2B specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Loctite Case for Understanding B2B specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The compounds span a range of functions and perforin wt;ll under adverse conditions in industrial, automotive, and consumer applications. Loctites corporate strategy is research, diversification, and marketing within itsskiijs; it is devoted to its fiunily of specialty chemicals and will not eQter , (see lExhibit 1 for details). About 25 percent of Loctite is owned by Henkel (Germany). CORPORATE STRATEGYAND TACTICS Between 1985 and 1990, Loctite experienced excellent growth; sales grew at the rate of 17 percent per year and net income at 25 percent per year. The company is dedicated to inaintaiiling this pace with a group of loyal employees around the globe. Indeed, Loctite benefited from being in foreign marketS; today it derives 60percent ofits sales from outside the United States. Loctite expects its future growth to come from expansion beyortd North America and Europe. It also plans to expand into electronics and medical markets, beyond its current emphasis on general industrial, automotive, and household applications. Loctite may make selected acquisitions in the futUre, but into unrelated fields. . The (:ompany began teSt marketing its first productS in the mid-1950s and was granted its first patent in 1959. Sales reached n million in 1961. In i963, the company changed its name from American Sealants to Loctite. In the early 19708, the company acquiredPermatex, a famous name in automotive cements, :qid Woodhill Chemical, a marketer of househOld chemicals. Expansion continued based on internal growth, and the company has been highly successful in terms, of sales, net income, arid other indicators. Loctite joined the elite tanks of the Fortune 500 in 1990 EXHIBIT1 Loctite Rankings in the Fortune 500 Fortune mag3zine tanks the largeSt 500 Americart industrial companies by sales volume for the prior year. Fortune alsOtanks the 500 companies by selected financial results and stock market performance. Shown below are the comparative rankings for Loctite Corporation among the FortUne 500 companies. . Sales Profits Assets Stockholders equity Market value (318191) Profit as a percent o f: Sales Assets Stockholders equity $576. 4 67. 4 489. 3 320. 2 1,257. 9 11. 9% 13. 8% 21. 1% $1. 86 22. 8% 10. 9% 30% 17% million million million million Rank 486 242 422 317 201 Rank 32 30 74 Rank not calculated not calculated 101 Rank 30 116 Earnings per share: 1990 % change from 1989 1980-,. 1990 annual g1:Owthrate % Total teturn to investors 1990 1980-1990 anrtual growth rate . , Source: fortune, April 22, 1991, p, 305. Par~ ~ 704 CASE 8 . LOCTITE global level. The consumer market is doing well despite the tecession in the United-States, led by the single biggest produ,ct, Super Glue, in all its various package formats. The automotive aftermarket is especially big in the United States; but Loctite hopes to expand its sales abro1! d. MARKETINGSEALANTS As in adhesives, in thesealant market Loctite follows a policy of reaching bOth industrial users and households (the do-it-yourself market). In the industrial sector ~tsare used mostly in construction:, followed by other industrial segments and the automotive sector; percentage distribution in the United States is about 50, 25, and 25 percent, respectively. In construction, the sealants are used both in new buildings and for m~tenance and repair of . existing buildings of all kinds. In automotive manufacturing, the compounds are used in structural sealing applications. Silicones can replace gaskets, and SYnth~ticrubber sealants are used to seal out moisture and -diri:About 20 , , pounds of sealants are used. in thepI:oduction of a medium-size car, a ~gure bound to rise as p~tics substitute for metals. Other industrial applications include aircraft, rail, and marine equipment and other manufactured products, ranging from electronics to tluid power equipment (including professional maintenance and repair of such items). While industrial users are the proving ground for high-performance sealants, these coni. , ical assistance in the form pf charts, tables, and . other how-to advice. See EXhibit3 for a typical matrix showing which sealant to use in which ap- plication. , Loctite seeks to motivate both its employees and its distributors. , Company personnel are intimately involved in developing catalog items and in fo~mulating promotional campaigns. There are seasonalvariations in terms of what will be promoted and with what kind of theme, bonuses, and other forms of incentives offered to dealers. Recentlythe company featured T-shirts, jackets, videotapes, and other items as rewards. Loctite believes in marketing just the I1ght product for the job, so it offers detailed, assistance and advice to its managers, dealers, a,nd ultimate users. The automotive after~arket ca~og now carries dozens of items in the sealant-category alone, with specific applications pinpointed in great detail. As noted earlier, there is a possible danger of product proliferation, but Loctite knows both the garage mechanic and the do-it-yourselfer well. QUESTIONS 1. How can a company survive by relying basically on a single technology, a single family of specialty chemicals, and a commitment to diversifying only within this core business? . Loctite is stressing growth in special niche markets and in moving aggressively in foreign marketplaces. What information do you think it is using to identify fast-growing markets? 3. Loctite has proven to be knowledgeable about its distributors and how to merchandise adhesives and sealants to them. Evaluate Loctites merchandising program. 4. What would y ou include in internal memoranda to employees and in letters sent to outside distributors and dealers to keep them motivated? Would you use similar incentives and rewards? ounds are also used widely in the automotiveaftermarket and by, households. For such markets, Loctite packages its, products in various kits for specialized applications. The merchandising of the product line, in all its variety, is aggressive, relying on quantity and special discounts plus offers of various inceritive plans to a wide range of , intermediaries: warehouse distributors, jobbers, and dealers. But Loctite could not achieve success by promotion alone. Accordingly, it extends tech-

New Zealand Child Health and Welfare Essays

New Zealand Child Health and Welfare Essays New Zealand Child Health and Welfare Paper New Zealand Child Health and Welfare Paper even with its much larger population, there is one for every 1,300. The simple truth behind this, is that there is not an appropriate share of funds being assigned to child health. Dr Liz Segedin, a Paediatric Intensivist, believes the limitations of the endlessly awaited childrens hospital in Auckland reflect the low status of childrens health in New Zealand. â€Å"They’ll be no specialised accident and emergency facility. No specialised adolescent unit. No intensive care unit. It’s really sad. † â€Å"This just reflects the national priorities. † â€Å"Childrens services are disseminated all over Auckland. † An alternative look at child health is the children who owe their misfortune to the habits of their parents. Maternal drinking of alcohol, smoking and glue-sniffing in the antenatal period and parental smoking post-natally can all have a disastrous effect on the long-term health of their children. Immunisation of children has fallen to alarming levels. An Auckland Star editorial in March 1987 drew attention to the major problem of immunisation. It showed 50% of children were immunised against measles in some parts of the country, whereas, by contrast, in the United States, children are not allowed to start school without evidence of their inoculation against measles. Looking in-depth at the number of ‘accidents’ in New Zealand, it is shocking. It has been traditional in New Zealand to regard accidents to children as something inevitable, and not preventable, yet the fact that a child in Sweden, Denmark or England, to name a few, is less likely to die as the result of an accident than a child in New Zealand, questions this vague hypothesis. A radio news broadcast, mid-1988, asks for someone to collect a child who had fallen our of a turning car, apparently without the driver noticing. The child could be collected from Otahuhu police station. A troupe of monkeys in a dusty Asian town, moves towards a fountain. The young ones want to play in the water. The mothers allow them to play and drink, but each mother grasps the tail of her young one, so it can’t come to harm. Instinct. One of the main reasons why children are more at risk of accidents in New Zealand is that there is a cultural tradition which makes children responsible for their own saftey, rather than it being the responsibility of an adult. Parents are responsible, not children. Parent vigilance on our roads is as necessary as animal parental vigilance is in the wild. Too many humans in New Zealand have lost that animal instinct to shepherd their children, to sniff the sir or prick up their ears to listen for danger. Previously the abandoning of children was wide spread and widely accepted by civil and church authorities from ancient times through the middle ages. In many large families the abandoning of babies was a matter of survival. Many who didn’t die from starvation and exposure were used as servants and prostitutes. In New Zealand, regrettably, there is a diminishing number of people who appear to regard children as precious and deserving of particular planning, care and attention, in their own right, by virtue of their vulnerability, dependence and their potential. The principal of Whangarei Boys High School, Maurice Dean, blames the corruption of the young on the lack of stability, love and guidance in many homes. Time has brought dramatic improvement in some ways. Yet some things seem unchanging. In a orphans home, the boys slept in dormitories, â€Å"Bedwetting was common among the younger boys, who were al ways punished for it. Punishments were frequent and severe – young boys were beaten for trivial offence with a knotted rope on their bare backs. † (The book Looking Back) One hundred years later in October 1988, there are reports of a four year old boy being beaten with a steel rod from a clothes dryer, on more than one occasion, for bedwetting. â€Å"The extent of child abuse and child neglect is far greater than New Zealand society accepts or is willing to accept it to be. The formal response to the problem is feeble, at a legal level, at an intervention level, and at a prevention level. † (Lawyer, Simon Jefferson) Do we shudder, and turn our backs to the battered children? One might think so, judging by the total lack of public response. â€Å"Most feared were cords – electric blanket and vacuum cleaner cords and a couple of times tent poles. I spent my ninth birthday in hospital with stitches in my face where my mother had opened me up with her fist. I just lived in complete fear of my mother. † (Childs story, reported to Evening Post) In biblical times, boys had full adult status at thirteen, before that age they were subject to sexual abuse. Male rape under the age of nine was not punishable. And before the 13th century any sexual activity with a very young person was not considered rape. Both moral and social issues have to be evaluated when regarding such unethical behaviour. Disturbingly according to the Canterbury Area Health Board, close to 90% of the victims of child abuse know the abuser. Reported cases show that a girl born today has a one in four chance of being sexually abused before the age of eighteen; the risk of boys is one in eight. Children who go through this traumatic experience remember it forever. Looking at the pictures and poems done by victims brings tears to the eyes to realise the tragic memories they hold. It is so disturbing that such vulnerable persons are put through such a horrendous situation. This and other elements of a childs life are what increase the numbers of young offenders who continue the cycle of abuse. â€Å"Children are the only group in New Zealand society who can be locked up without a court order. Who are removed from their homes for the crimes of others Who can be beaten without it being an assault. † (Advertisement in the Listener) Questioning the readiness with which New Zealand society permits children, despite our affluence to suffer neglect and ill-health. The children of New Zealand do not deserve the suffering nor the ignorance of the nation.

Stepping back from my company to become a full-time novelist

Stepping back from my company to become a full-time novelist Stepping Back From My Company To Become a Full-Time Mystery Novelist JD Shiner enjoyed a twenty-eight-year career in the world of wireless data communications and now writes full-time. He is an expert on developing technologies, fiber transmission, firearms, fast cars, and thriller fiction. In this guest post, JD talks about his decision to take a break from the world of telecommunications in order to become a full-time novelist, and shares his advice for other  writers looking to do the same.A goal to write a specific number of words every  dayAlthough I was not able to follow his regimen to the letter, I did take his advice and set myself up on a modified version of it. For instance, Stephen King  states that he likes to write 3,000 words per day. I only wish I could write that many! My goal was 1,000 words per day when I started. Some days I did more, some days less.Self-publishing manuscript #27Never give up. Read a lot. Write a lot. Writing full-time has been extremely challenging. It has also been extremely rewarding. The Caves of Corihor is available on Amazon for Kindle and paperback.Are you a full-time writer? Are you thinking of becoming one? What has the journey of deciding to devote yourself to your craft full-time been like?  Leave your thoughts, experiences, or any questions for JD in the comments below.

Ethnographic Narrative Essay Example | Topics and Well Written Essays - 1000 words

Ethnographic Narrative - Essay Example In 1990, my minister father along with his wife and six children emigrated from Malawi. As one of their children, I have lived with them in the suburbs of Indiana into my forties, as I am unemployed. My family will be my ethnographic project for African Americans, especially my mother as an unemployed African American woman. My parents struggled to adapt to the US as traditional parents, especially having to raise one American born and six African born children, including myself. Enculturation, education and religion in both the United States and Malawi, are issues that create stress and concern among the immigrated parents, as well as their children. He dà ©cor in the house was of a Victorian nature with a cherry coffee table, pink floral couches, a dining set, a rug, lace doilies and silk floral arrangement that matched the sofa. I was concerned about this when growing up, and especially in my adulthood, as I expected a hint of culture reflected in their home dà ©cor. However, the house always had traditional food, as well as products, mostly from Central Africa. Tea was made in an African manner, meaning that it had a lot of milk and tea leaves. This was indicative of the manner in which most African American immigrants try to blend in with the society but still maintain their traditions (Greenhow, 2010). My mother is very open about the major differences concerned in raising her children in both the United States and Malawi. One of the biggest differences that she experienced had to do with her pregnancy period (Greenhow, 2010). In Malawi, her family and friends would gather and enjoy their time together, but there were no formal parties of this sort in the United States. The baby items that she received for her United States born child included clothes, bottle warmers, diaper bags, carrying packs, and strollers. She never utilized the stroller since back in Africa; she carried her children on her back, not pushing them from one place using a cart as she referred to the stroller. She had the opinion that, unlike back home where concern was more on caring for pregnancy and the mother, in the U.S., more time and money were allocated to acquire items, which were needed by the baby. With her first six children, I included, she felt that the surrounding culture in Africa benefited them mo re, with a native language, Christian values found in school, church and the community. Back, in Africa, not only were we able to make friends rapidly, but parents befriended the other parents and sometimes, they were considered as part of the family (Greenhow, 2010). Here in the United States, my youngest sister, Kate, has gone through a starkly different experience. Before Kindergarten, she only spoke Swahili in the house, watched minimal TV and asked for little. She made her best friends in the church, especially the few that spoke Swahili as she was encouraged by her parents. They had few worries regarding Kate’s interaction with the children that came to our Holiness church. She always emphasized the rest of her children’s strength in their grounding back in Malawi, as well as our strength in numbers. However, as she enters fourth grade, my mother has begun to worry more about her. Being raised almost as an only child because of the new environment she was born in , my mother feels that she possesses a more American outlook towards life. Kate also finds difficultly when socializing compared to us since my parents worry about her safety, when she goes visiting at a friend’s house or playing outside. A good example of a difference between American parents and African parents is their lack of concern for making friends with the parents of their children’s playmates. Kate is also increasingly influenced by fashion trends, unlike us who wear African apparel most of the time. The strength of growing up together is what creates a strong bond between African Americans and their culture (Greenhow, 2010). Therefore, most traditional parents will work hard to

Renal transplants Research Paper Example | Topics and Well Written Essays - 750 words

Renal transplants - Research Paper Example During this time, approximately one third of potential living donors are unable to donate to their potential recipients due to ABO or antigen incompatibility. Kidney paired donation (KPD) and kidney list donation (KLD) were the alternative options for candidates with incompatible donor (McKay, 2010, 103). The first KPD transplant was performed on South Korea in 1991. The United States performed its first KPD transplant in 2000 in Rhode Island Hospital while the first KLD occurred in England in 2001 (McKay, 2010, 104). The kidney is the most commonly transplanted organ in the world with more than 160,000 persons in the United States living with a transplanted kidney by the end of 2008 (Shoskes, 2011, 154). But despite this number, persons needing kidney transplantation still increases and a relative scarcity in terms of resource arise. A complete array of information about kidney transplantation was included in the databases of U.S. Renal Database System (USRDS), Scientific Registry o f Renal Transplants Recipients (SRTR), United Network for Organ Sharing (UNOS), and Collaborative Transplant Study (Shoskes, 2011, 154). Procedures Before a patient undergo kidney transplantation, a series of laboratory tests and procedures are needed to perform and complete. Matching is the key tool is successful transplantation. The donor’s organ should match the recipient’s body in terms of ABO and antigen incompatibility to avoid risks of rejection. The patient with end-stage renal disease may choose from treatments such as peritoneal dialysis, hemodialysis, or transplantation. Transplantation is done if the patient wants the treatment or if according to disease severity, requires the transplantation procedure. The surgical team involves the pre-emptive living donor (LD) transplantation to minimize pre-operation transplant list and maximize operative choices. The LD transplantation decreases the risk of acute tubular necrosis due to ischemia, increases potential fo r matching, and offers opportunity to initiate and optimize immunosuppressive therapy, thereby reducing acute rejection episodes (McKay, 2010, 17). Background regarding the quality of the donor’s organ was predetermined and positive outcome was expected. Then, the transplant team prepares the patient for the procedure. However, if the patient has superior vena cava syndrome due to an AV graft in the previous hemodialysis, a different procedure is done by the nephrologists and cardiologists. The organ transplantation is divided into five separate procedures (McKay, 2010, 18) and discussed as follows: 1) Preparation – the surgeon discuss to the patient the surgical procedure. General anesthesia is introduced after and intraoperative measures are implemented. 2) Exposure – after prepping and draping, incision is made in the right or left lower quadrant. 3) Vascular Anastomoses – venous anastomoses first and arterial anastomoses must be last to avoid complica tions of bleeding and thrombosis. The kidney is chilled and topical iced is used liberally. Clamp is placed in the renal vein. 4) Ureteral anastomoses – is the preferred method to establish urologic continuity 5) Closing – wound/skin closure and measures to prevent complications. After completion of all the procedures in kidney transplantation, the patient is placed in the recovery area and post-operative interventions are applied. Health providers monitor for rejection signs post-operative