Management of Technology3 Essay Example | Topics and Well Written Essays - 250 words

Management of Technology3 - Essay Example It is worth noting that the two business processes get interlinked by IT. There are several BI systems that an organization can put in place. These include analyzing customers’ behavior, budgeting and financing as well as improving delivery and supply chain effectiveness. These BI systems can help an organization reduce the cost of production, improve performance and identify new markets within the economy. BI systems require an analysis that will best help the organization remain relevant in the market (Laudon & Laudon, 2013). They are, therefore, part of the plan of every organization that aims to excel in its field. An organization may offer an electronic feedback program to its customers as one of their electronic business programs. This program can help the organization identify the area that it ought to improve on in terms of its services (Laudon & Laudon, 2013). The program can also be used to rate the quality of the goods produced by the company. The organization can further use the electronic registration of goods bought by customers for those goods that require registration with the government upon buying. This can be used instead of buying goods and then going to register them somewhere

Rewriting Essay Example | Topics and Well Written Essays - 250 words

Rewriting - Essay Example Nevertheless, she was able to go through education system and began to be exposed to people speaking other languages later in life. Although she was able to acquire language skills, she did it at a slow pace. The most interesting observation was that her level of understanding new language was not as profound as found in children who acquire language skills at early age. Despite following similar procedures of language acquisition, she could not meet the standards acquired by young children who learn language naturally. However, other cognitive abilities were not inhibited. Despite her problem in language acquisition, she was able to develop interactive skills and could therefore understand different communication styles from other people. Whereas her language acquisition skills lagged behind, other cognitive abilities were not inhibited in any way. This example is a clear indicator that language acquisition is independent of other cognitive abilities. It is worth noting the contrast of this idea with Moskowitz’s ideology, which claims that the two are connected. He feels that linguistic specialization is part of human intelligence, which implies that none can be developed

Importance of Employer Branding

Importance of Employer Branding Employer Branding 1.0 Introduction: Employer Branding is the most critical people management topic in todays flattened global business environment. The economic downturn has further brought attention to the importance of people in delivering the brand promise. Increasingly the shareholder value of a company rests in its intangible assets e.g. its people, reputation and culture. Organizations spend millions on their corporate brand. But how much do they invest in their Employer Brand? Employer branding plays an important role in attracting and retaining talent in the face of a shrinking talent pool. HR professionals are considered primarily responsible for employer branding initiatives, with most of the companies reporting HR as one of the key stakeholders in employer brand management. While employer branding is predominantly seen as the domain of HR, marketing also plays an important role 2.0 Literature review: 2.1 What is Branding? It is a way to package information about functional attributes, economic value, and psychological benefits so its easily understood and absorbed by the target audience. Marketers today engage in two different types of branding namely external branding and employer (internal) branding. The latter yet to pick up in full speed, has tremendous potential in this increasingly competitive scenario. 2.2 External Branding Defining External Branding: The image that an organization projects to consumers, suppliers, investors, and the public. An external brand gives information on the attributes of the goods or services to current and potential buyers. It answers questions such as: 2.3 Internal Branding Defining Employer Branding: The image that employees have about what what type of employer an organization is. Whether the brand is explicit or implicit- and even if it has not been deliberately developed- every organization has an internal brand. An Employer Brand (or Internal Brand) gives current and potential employees information about the employment experience and what is expected of them. It answers questions such as: Employer branding can be defined as â€Å"a form of the corporate branding by which companies establish an image of services they provide, in order to attract or motivate employees† (Bates, 2001).The below provides an overview of the different types of branding. Product branding focuses on communication to customers about the companys products. Corporate branding communicates the companys financial results to the stakeholders. In the marketing literature, the importance of reconciling perceptions of the firms internal and external image in managing the congruence of all brand messages has been recognized (Dukerich and Carter 2000; Duncan and Moriarty 1998). Not only does this positively influence the perceptions of these messages among employees, potential employees, and customers, but it also ensures that employees are ‘properly aligned with the brand and what it represents (Keller 2002). This allows employees to ‘live the brand and reinforces corporate values and expectations of performance among new and existing employees (Ind 2001). Ind also recognizes that some companies have de facto employer brands without a formalized marketing approach. However, at a time when the financial markets are increasingly recognizing human capital as a source of value for firms and shareholders (Cairncross 2000); Michaels et al. (2001) propose the explicit development and communication of the Employee Value P roposition (EVP) to attract and retain talented employees. Clearly, there are a number of different marketing inputs that contribute towards the formation of the employer brand, from the development of an EVP to recruitment marketing plans, and outputs which may require advertising, press coverage, sponsorship, word-of-mouth endorsement and contacts with employees (Kennedy 1977; Dowling 1994 2002; Stuart 1999). In this way, the formation of the employer brand image is closely associated with the firm in its role as an employer. In the recruitment literature, Gatewood et al. (1993) find that the employer brand image is a particularly significant predictor of early decisions made by new recruits about their employers. Turban et al (1998) find that employer brand image positively influences both applicant perceptions of recruiter behaviors and post-interview job and organizational attributes. As to how potential recruits form images of a particular organization, the phenomenon of signaling has been investigated and found to have an influence on employer brand image, particularly in the early stages of the recruitment process (Taylor Bergmann, 1987). That is, recruitment experiences are taken as ‘signals of unknown organisational characteristics (Barber, 1998; Rynes, Bretz and Gerhart 1991). For example, job applicants may infer employer brand values based on their recruitment materials e.g. an organization that emphasizes promotion and salary may be perceived as valuing dedication to career (Honeycutt Rosen 1997). Also, Goltz and Giannantonio (1995) found that recruits infer more positive characteristics about an organization when exposed to a friendly recruiter than an unfriendly one. Moreover, Rynes, Bretz and Gerhart (1991) find that line employees have a bigger signaling impact than staff recruiters and that both are conditioned by the feedback of applicants regarding their impressions of the employer brand image. Very often employer branding is thought to be restricted to recruitment communications and only be concerned with the attraction of employees. In reality however, this is not the case. An employer brand explains how the organisation has been communicating and engaging with all of its stake holders be it current, prospective or past employees. Another critical thing to be noticed is that unlike other branding initiatives, an employer brand is not a true brand in its own right. It is not something envisioned and executed by recruitment and advertising agencies that stands alone and separate. An employer brand will be successful only if it operates in conjunction with the organisations corporate and consumer brands. It therefore becomes pertinent to find a connect between employer brand and the existing brands and reflect the behaviours exhibited throughout the organisation, to investors and consumers. It should be able to bring out the real and the aspirational truth about working in an organisation and mirror the values that are exhibited through the external corporate and consumer brands. If there is a disconnect between the two, the ‘brand promise that is given to new employees will vanish as the reality of working in a very different organisation to the one promised. The roots of the concept of employer branding stretch back to the 1990s. However, due to uncomfortable market conditions and a grim recession, the concept could not flourish completely and it has only been in the last five years that employer branding has become a major force. In 1996, Simon Barrow and Tim Ambler gave this definition: We define the Employer Brand as the package of functional, economic and psychological Benefits provided by employment and identified with the employing company. The most significant role of employer branding is to provide a comprehensive framework for management to be able to define priorities, increase productivity and improve recruitment, retention and commitment. Employer branding may seem superficial from a certain point of view, since it is not directly helping in increasing the sales s and thus impacting bottom lines but it is definitely here to stay. Organisations have realised that its people provide one of the few distinct competitive differentiators in todays world. Good talent management makes sense and employer branding is an important part of an organisations armoury from now on. In order to be able to create a successful employer brand, there are three critical stakeholders who must be involved. Senior management: to give insight into the vision, strategic intent, core objectives, competition landscape and understanding of consumers attitudes towards the organisation. Key employee groups: in order to give opinions on the activities that take place on the work floor, benefits, management and communication within the organisation. Relevant external labour pools: to highlight their understanding of an organisation, any roadblocks to success and perception of the organisation in the market. Like all other kinds of branding exercises, employer branding does and will pay off. Following are some benefits to a good employer branding exercise: True differentiation in campuses from where recruitment is done Enthusiastic and aspirational set of messages to be sent out to potential as well as existing employees Mainting a brand consistency through the candidate/new starter journey A better understanding of how the organization is perceived externally Higher engagement levels for the existing employees Financial returns can also be observed in the long run through efficient employer branding practices. If the right kind of employer branding exercise is done, it will lead to a reduction in the amount of money needed to invest to bring good people into the business. The Employee Value Proposition (EVP) is an important outcome of employer brand. It essentially comprises of the promise that the organization makes to current, future and potential employees. In the process of defining an employer brand, the organizations EVP is automatically created. For example, on a recent employer branding project for HSBC, it was found that the central tenet of the organisation was the investment in, and development of, their employees. The organisation invests hugely in its people, there are opportunities to work locally, nationally and internationally. Because of these reasons the EVP that was developed for HSBC was ‘Here you can. As mentioned earlier, Employer branding is not just about reaching potential employees but also about the existing ones. It is about an employer promise which is consistently carried through all stages of employees experiences of that organisation through recruitment processes, into employment and then even after having left the organization. There is a strong correlation between the engagement and commitment levels and the different stages in the lifecyle of the tenure in an organization. An employee who joins an organisation with an exemplary EVP will exhibit high levels of commitment compared to if he were joining the organization with a poor EVP. After a year, if the EVP is correctly managed, commitment will fall but not as low as the commitment level in organisations with a poor EVP. 2.4 Current Scenario A lot of work has been done on employer branding, its importance, characteristics etc. Firms from diverse industry sectors have formally defined, and are strategically managing, their employer brands. There is no doubt that many practitioners view having a successful employer brand as desirable but there has not been much progress on measuring the effectiveness of employer branding. Quantifying employer branding is very critical from new talent point of view as an â€Å"index† is psychologically better conceived and also making a comparison among organizations. Currently analytics companies such as Hewitt Associates and Mercer conduct surveys for the best employer brands once every year based on certain parameters. However, these surveys are valid only for a certain period of time and there is no mechanism to compute the value of an employer brand at any other point of time. 2.5 Absence of Measurement of Effectiveness of Employer Branding: Sixty-two percent of respondents to a recent survey said they support employer brand initiatives, but only 24% have metrics in place to measure these initiatives. The research was conducted by the Bernard Hodes Global Network. Not surprisingly, â€Å"The study reveals that a key driver for employer brand development is the need to acquire talent in a competitive global market,† said Alan Schwartz, president and CEO. Other findings of the research include: The most frequently cited key expectations of employer branding were â€Å"ease in attracting candidates† (84%) and â€Å"recognition as employer of choice†(82%). Ninety-four percent of respondents use their corporate Web sites more than other channels, such as printed materials, to promote the employer brand. Seventy-nine percent of respondents reported that HR is one of the key stakeholders in managing the employee brand. 3.0 Research Objective The objective of the research is to develop a quantitative frame work on employer branding of organizations. As a first phase of this work, I would first identify key metrics to measure employer branding. The second phase of the study would develop a generic framework which would help new talent and/or organization to calculate the index of a brand as an employer. 4.0 Rationale Such a mathematical framework would help to estimate and compare the value of an employer brand at any point of time that would benefit all the stakeholders including current employees, potential recruits, competitors etc. It would enable organizations to understand if their efforts are in the right direction and how they stand vis-a-vis their competitors 5.0 Hypothesis All organizations make efforts to establish themselves as sought after employer brands. However, the perception of the employer brand varies from person to person be it a new talent or an existing employee. 6.0 Research Questions Identifying key attributes that employees/ new talent consider important when looking at an organization as an employer brand. Relative weightages given to the attributes identified above Developing an index to calculate comparable values for various employer brands across industries Research Methodology Research Design The study was divided in two phases. First phase was focussed on conducting an in depth secondary research along with qualitative primary research to identify wide range of attributes or metrics which impact employer branding of an organization. This was followed by the designing of questionnaire targeted at final year students at various post graduate colleges. The second phase of the study further analyzes the collected data to build up a mathematical relationship between these set of attributes and index of employer branding. The index would be a guide for new recruits to quantify the employer brand and also help them to compare employer branding of different employers. A total of 3 focus group discussions were conducted, which had respondents who were in their final year of graduation and could also be looked at as potential employment seekers. The participants in the FGD were students from management institutes like MICA, Lal Bahadur Shastri (Delhi) and Fore School (Delhi). Each group lasted for about approximately 90 minutes. The discussion guide contained questions about the respondents ‘ideal workplaces, naming the organizations that they would like to work for and the reasons for it, the attributes considered while considering potential employers, employers that they would least be interested in along with the reasons for it. The discussion finally concluded with the means and methods by which the students finally go about for seeking employment. The main objective of conducting focus group discussions was to come up with a set of attributes that capture all important aspects of employer branding. Through these focus group discussions I was able to arrive at a set of 48 attributes, all of which seemed extremely important from an ideal work place point of view. The following are the attributes that emerged from the various FGDs.: A friendly and informal working environment An attractive overall compensation package (Basic, HRA, LTA) (fixed component) Application of knowledge Bonuses (Variable Component) Brand name of the organization Customer-orientation Emotional attachment with organization Encouragement for new initiatives Feel good factor with the organization Financial Health of Company Flexible working schedule Frequency of appraisal cycle Gaining career-enhancing experience Global alignment of the organization (MNC) Good relationship with colleagues Good relationship with superiors Growth opportunities Humanitarian organisation gives back to society Impression formed by recruiters of the organization Industry in which company operates Innovative employer novel work practices Innovative products and services Internationally diverse mix of colleagues Job Content Job content and satisfaction Job security within the organization Knowledge sharing opportunities Knowledgeable supervisor Leadership style of supervisor Non-monitory benefits (medical check-ups, insurance at work place, club memberships, maternity/ paternity leave) Opportunities for overseas exposure Positive feedback from current or previous employees Products (essentials, luxury etc) Quality of Top Management Reputation of the organization Rewards recognition Scope for creativity Scope for lateral movement Stock Options Stress-free working environment Supportive and encouraging colleagues Supportive supervisor Synchronization between corporate goals and employee future plans Training and development of its employees Vision of Leadership Website of the organization Working hours/ week Working in shifts All these attributes were tested in the survey instrument to arrive at the final set of metrices for measuring the value of employer branding. Employer Branding in Times of Recession There are various points of views on how recession has impacted employer branding. On one hand, the thought process says that recession has increased the human resources because of widespread layoffs and thus made employer branding relatively less important. During the recession periods, one of the primary objectives in all the organizations was to increase the top lines while managing to reduce the bottom lines. And this was made possible by showing a number of employees the way out. Another point of view towards the impact of recession claims that it is at these times that an organizations behaviour towards its employees goes through a litmus test. This is the time for organizations to ensure not to spoil their employer brand by large scale termination of employment or general misbehaviour with its existing employees. Infact this is the time to step in and make efforts towards strengthening the employer brand along with being able to retain the talent in the organization. As has been noted by many HR experts, it always easier to retain an existing and trained employee rather than to get a new one. Thus, to conclude according to this second school of thought, employer branding becomes all the more critical in times of recession, making it even more important to retain existing talent. Data Collection Respondents: 102 respondents from Delhi and Ahmedabad, all in the final year of graduation from management institutes. Section 1: Demographics The demographics include variables such as gender, age, total number of years of work experience, monthly household income, area of management specialization. DEMOGRAPHIC VARIABLE: GENDER What is your gender? Frequency Percent Valid Percent Cumulative Percent Valid 1. Male 64 62.7 62.7 62.7 2. Female 38 37.3 37.3 100.0 Total 102 100.0 100.0 DEMOGRAPHIC VARIABLE: AGE What is your age? Frequency Percent Valid Percent Cumulative Percent Valid 1. Under 20 years 7 6.9 6.9 6.9 2. 20-24 years 68 66.7 66.7 73.5 3. 25-34 years 3 2.9 2.9 76.5 4. 35-44 years 23 22.5 22.5 99.0 5. 45 years and above 1 1.0 1.0 100.0 Total 102 100.0 100.0 DEMOGRAPHIC VARIABLE: TOTAL NUMBER OF YEARS OF WORK EXPERIENCE What is your total number of years of work experience? Frequency Percent Valid Percent Cumulative Percent Valid 1. No experience 29 28.4 28.4 28.4 2. Less than a year 35 34.3 34.3 62.7 3. 1-2 years 30 29.4 29.4 92.2 4. 2-3 years 5 4.9 4.9 97.1 5. More than 3 years 3 2.9 2.9 100.0 Total 102 100.0 100.0 DEMOGRAPHIC VARIABLE: MONTHLY HOUSEHOLD INCOME What is your monthly household income? Frequency Percent Valid Percent Cumulative Percent Valid 1. less than Rs. 25,000 8 7.8 7.8 7.8 2. Rs. 25,000- Rs. 50,000 18 17.6 17.6 25.5 3. Rs. 50,000- Rs. 1,00,000 59 57.8 57.8 83.3 4. More than Rs. 1,00,000 17 16.7 16.7 100.0 Total 102 100.0 100.0 DEMOGRAPHIC VARIABLE: AREA OF SPECIALIZATION What is your area of specialization? Frequency Percent Valid Percent Cumulative Percent Valid 1. Marketing 36 35.3 35.3 35.3 2. Media 20 19.6 19.6 54.9 3. Market Research/ Analytics 10 9.8 9.8 64.7 4. Finance 30 29.4 29.4 94.1 5. HR 5 4.9 4.9 99.0 6. Operations 1 1.0 1.0 100.0 Total 102 100.0 100.0 DEMOGRAPHIC VARIABLE: ASPIRED INDUSTRY Which industry do you aspire to work in? Frequency Percent Valid Percent Cumulative Percent Valid 1. Consulting 43 42.2 42.2 42.2 2. Manufacturing 17 16.7 16.7 58.8 3. Media 14 13.7 13.7 72.5 4. IT 3 2.9 2.9 75.5 5. Finance 18 17.6 17.6 93.1 6. Others 7 6.9 6.9 100.0 Total 102 100.0 100.0 Section 2: Information Sought This section includes the data collected to understand the sources of information used by students to know more about a potential employer and the nature of information that is sought while developing an understanding about the potential employer. SOURCES OF INFORMATION TO KNOW ABOUT A GIVEN COMPANY What are your sources of information to know about a given company?1. Peers Frequency Percent Valid Percent Cumulative Percent Valid 1 70 68.6 100.0 100.0 Missing System 32 31.4 Total 102 100.0 What are your sources of information to know about a given company?2. Colleagues Frequency Percent Valid Percent Cumulative Percent Valid 1 41 40.2 100.0 100.0 Missing System 61 59.8 Total 102 100.0 What are your sources of information to know about a given company?3. Family members Frequency Percent Valid Percent Cumulative Percent Valid 1 33 32.4 100.0 100.0 Missing System 69 67.6 Total 102 100.0 What are your sources of information to know about a given company?4. Online search Frequency Percent Valid Percent Cumulative Percent Valid 1 72 70.6 100.0 100.0 Missing System 30 29.4 Total 102 100.0 What are your sources of information to know about a given company?5. Company personnel Frequency Percent Valid Percent Cumulative Percent Valid 1 51 50.0 100.0 100.0 Missing System 51 50.0 Total 102 100.0 What are your sources of information to know about a given company?6. Press reports Frequency Percent Valid Percent Cumulative Percent Valid 1 30 29.4 100.0 100.0 Missing System 72 70.6 Total 102 100.0 What are your sources of information to know about a given company?7. Others Frequency Percent Valid Percent Cumulative Percent Valid 1 22 21.6 100.0 100.0 Missing System 80 78.4 Total 102 100.0 NATURE OF INFORMATION SOUGHT What is the nature of information you look for when applying to a company?1. Type of work Frequency Percent Valid Percent Cumulative Percent Valid 1 62 60.8 100.0 100.0 Missing System 40 39.2 Total 102 100.0 What is the nature of information you look for when applying to a company?2. Investor information Frequency Percent Valid Percent Cumulative Percent Valid 1 24 23.5 100.0 100.0 Missing System 78 76.5 Total 102 100.0 What is the nature of information you look for when applying to a company?3. Personal experience of employees in that company Frequency Percent Valid Percent Cumulative Percent Valid 1 42 41.2 100.0 100.0 Missing System 60 58.8 Total 102 100.0 What is the nature of information you look for when applying to a company?4. Best Employers Survey ranking Frequency Percent Valid Percent Cumulative Percent Valid 1 25 24.5 100.0 100.0 Missing System 77 75.5 Total 102 100.0 What is the nature of information you look for when applying to a company?5. Work life balance Frequency Percent Valid Percent Cumulative Percent Valid 1 50 49.0 100.0 100.0 Missing System 52 51.0 Total 102 100.0 What is the nature of information you look for when applying to a company?6. Pay packages Frequency Percent Valid Percent Cumulative Percent Valid 1 71 69.6 100.0 100.0 Missing System 31 30.4 Total 102 100.0 What is the nature of information you look for when applying to a company?7. Others Frequency Percent Valid Percent Cumulative Percent Valid 1 33 32.4 100.0 100.0 Missing System 69 67.6 Total 102 100.0 Section 3: Reliability Analysis This analysis has been done to study the properties of measurement scales and the items that compose the scales. The Reliability Analysis procedure calculates a number of commonly used measures of scale reliability and also provides information about the relationships between individual items in the scale. Alpha (Cronbach) model of reliability has been used to check for internal consistency, based on the average inter-item correlation. Case Processing Summary N % Cases Valid 102 100.0 Excludeda 0 .0 Total 102 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbachs Alpha Cronbachs Alpha Based on Standardized Items N of Items .874 .892 48 Cut-off criteria. By convention, a lenient cut-off of .60 is common in exploratory research; alpha should be at least .70 or higher to retain an item in an adequate scale; and many researchers require a cut-off of .80 for a good scale. The Cronback Alpha in this case is .874 and thus, the data set is consistent. Section 4: Factor Analysis Principal Component Analysis has been conducted on the collected data in order to establish a relationship between inter-related variables and to represent them through a set of a few underlying factors. It would help in identifying the intrinsic factors thus, examining the inter dependent relationships. The following are the specifics on the factor analysis: 1. Descriptives 1. Initial solution 2. Correlation matrix 1. Coefficients 2. KMO and Bartletts 2. Extraction 1. Analyze Correlation matrix 2. Display Screen plot 3. Extract Eigenvalues over 1 4. Rotation Varimax (uncorrelated factors) 5. Options Sort by size and Suppress values less than .20 Output of Factor Analysis: Total Variance Explained Component Initial Eigenvalues Rotation Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % dimension0 1 10.001 20.836 20.836 9.357 19.493 19.493 2 7.845 16.344 37.180 6.465 13.468 32.962 3 5.768 12.016 49.196 5.812 12.109 45.071 4 4.211 8.774 57.970 4.503 9.382 54.453 5

A Five Year Development Plan for Russia Essay -- Politics Government S

A Five Year Development Plan for Russia This paper presents a five year national development plan for the Russian Federation. The plan I have created is a culmination of a semester's worth of research on the current state of affairs in Russia. Following a brief review of relevent history, recommendations spanning the course of the next five years will be made in three areas that are of particular concern: economic development, political reform, and the environment. Relevent history and a synopsis of the current situation will preceed the recommendations in each section. Historical Background The pressure to be an industrial and technological powerhouse has left Russia with a skewed development situation. During the Soviet era, money and resources were funneled into the military, research, technology, and the space program. At the same time, basic necessities of the population were essentially ignored. Such high-tech government expenditures were exacted at a great social cost, as the bulk of Russia has remained largely underdeveloped. Russia's modern-day development requires that it focus on domestic issues, and catch up with itself in terms of its advanced industry. The Soviet Union ceased to exist as a political entity in the final days of 1991. From that point on, the Russian Federation was faced with and committed to the daunting task of getting its economy and its politics back on track. With the downfall of communism and the Soviet state came the downfall of both the ruble and the Russian economy as a whole. At its worst in 1992, Russia suffered 2000% inflation. As of 1996, the rate was less than 22% and it has fallen into the single digits in the present day, but the legacy of the monetary crisis has deeply ... ... References Aslund, Anders. How Russia Became a Market Economy. The Brookings Institution, 1995. Boycko, Maxim; Schleifer, Andrei; and Vishny, Robert. Privatizing Russia. The MIT Press, 1995. Filipov, David. The Boston Globe. "As Crises Ebb, It's Time to Get Down to Business; Outlook '97 Russia". January 5, 1997. Frydman, Roman; Rapaczynski, Andrzej; and Earle, John. The Privatization Process in Russia, Ukraine and the Baltic States. Central European University Press, 1993. Goldman, Marshall. Lost Opportunity: Why Reforms in Russia Have Not Worked. W.W. Norton & Company, 1994. Nelson, Lynn; and Kuzes, Irina. Property to the People: The Struggle for Radical Economic Reform in Russia. M.E. Sharp Inc, 1994. Nelson, Lynn; and Kuzes, Irina. Radical Reform in Yeltsin's Russia: Political, Economic, and Social Dimensions. M.E. Sharp Inc, 1995.

Health Belief Model Essay

The health belief model is a useful tool in health education as it assesses the patient’s perception of the disease process on their lives and their readiness to make changes in their lives based on those perceptions. A patient who is s/p MI must make dietary and activity level adjustments to their lives and can make the patient feel overwhelmed at the mountain of lifestyle changes heading their way (Eldeman & Mandle, 2010). Using the health belief model, the nurse can assess the current dietary and activity habits of the patient, their perception of the severity of the condition requiring lifestyle changes, and together with the patient, formulate a plan consisting of multiple small changes that yield healthy results, while encouraging the patient to see the benefits of altering their lifestyle. Patients are more likely to make necessary changes when they perceive the outcomes as personally beneficial, and making several, small changes, such as using fresh green beans instead of canned to decrease the sodium intake, helps the patient to feel more in control and gives them confidence by decreasing the overwhelming feelings that large changes can invoke. An appropriate nursing diagnosis for this patient would be: Anxiety related to changes in environment and routines and as evidenced by expressions of inadequacy in make necessary changes (Gulanick, 2007). Appropriate interventions would be : Assess the patient’s readiness to learn, current lifestyle habits, knowledge of health condition, and desired learning mode (i.e. visual, auditory, kinesthetic). Allow the patient to express fears and concerns regarding the lifestyle changes. Develop, with the patient, a strategy for making lifestyle changes building on small short term goals, such as cooking techniques, dietary substitutions to currently enjoyed foods, simple exercise techniques easily incorporated into lifestyle. Provide resource material and/or support groups for patient to utilize once at home. Outcomes for assessing behavior changes: Patient accurately describes health condition and necessary lifestyle changes. Patient accurately describes techniques for implementing lifestyle changes. Patient expresses confidence in making required lifestyle changes. References Edelman, Mandle, C. (2010). Health Promotion Throughout the Life Span (7th ed). Mosby. Retrieved from http://pageburstls.elsevier.com/books/9780323056625/id/B9780323056625000103_p0935 Gulanick, M. (2007). Nursing Care Plans: Nursing Diagnosis and Intervention (6th ed). C.V. Mosby. Retrieved from http://pageburstls.elsevier.com/books/0-323-03954-5/2/10

Case for Analysis Marching Towards Market Essay

Introduction Whirlpool Corporation is a Fortune 500 company and a global manufacturer and marketer of major home appliances, with annual sales of approximately $20 billion. Whirlpool entered the Indian market in the late 80s, and had entrenched itself as a formidable player in the Indian home appliances market by the mid 1990s, with a comprehensive product portfolio covering washing machines, refrigerator, microwave ovens and air conditioners. Today, Whirlpool is one of the most recognized brand in home appliances in India and holds a market share of over 20%. While Whirlpool is an acknowledged player in many of the water purifier markets across the world for the past several years now, Whirlpool entered the growing water purifier market in India in 2008. Given its focus on â€Å"attaining market leadership through Customer loyalty†, Whirlpool aspires to be the market leader in the water purifier market by 2012. This case presents the situation of the water purifier market in India, and poses challenges that Whirlpool will have to overcome to achieve its vision of becoming the market leaders. Drinking Water : A perspective Even as world bodies and governments across the continents are strategizing to manage the growth humanity in a holistically sustainable manner, availability of safe drinking is a major area of concern for all. As high as 884 Mn people in the world do not have access to safe water. This is roughly  one in eight of the world’s population. 1.4 million children die every year from diarrhoea caused by unclean water and poor sanitation – one child every 20 seconds. Approximately 80% of diseases in India are caused by water borne micro organisms. This is true in rural as well as urban India. However, awareness of health risks linked to unsafe water The use of water can be broadly divided in to two major categories, namely for Consumption (drinking, cooking etc) and Sanitation. This case focuses on water used for drinking purposes. A brief on Water Treatment methods Throughout human history, different methods of treating water before consumption have been devised. Up until about 100 years ago, it was always found that water flowing from natural springs was safe for drinking in its natural state, but in the 21 century even spring water is first scientifically tested before it is recommended or bottled for drinking. Each of the above methods carries with them significant disadvantages either from a convenience point of view or from health and hygiene perspective. This calls for more sophisticated methods of purifying water, to suit with the evolving lifestyles in the societies. Current State-of-the-Art Water Purification Technologies Today, the more sophisticated and commercially available water purifying technologies are, †¢ †¢ †¢ Manual fill Purifier (Drip Type) Ultra Violet (UV) purification Reverse Osmosis (RO) purification The latter two are generally referred to as Electronic Water Purifier technologies (EWP); by exception, the first one is referred to as Non EWP.  The above three are given in the order of chronological evolution, with RO technology being the latest in the Water Purification technology. The manual fill purifiers do not run on electricity, which is a scarce resource in many parts of rural India, and also have significantly lower costs in comparison to the EWPs. Interestingly , these manual fill purifiers which primarily use chlorine or UF technology are at par in performance with UV in terms of microbial protection. UV has been the oldest technology in the industry. It typically involves preliminary stages of filtration, followed by treating the filtered water through UV rays to deactivate the microbial organisms.   In the RO technology, even the smallest of microbial organisms are filtered using the reverse osmosis technology. RO technology especially scores over UV when the Total Dissolved Solids (TDS) count in the source water is high . One disadvantage of RO systems is the wastage of significant quantum of water during its processing. Needless to say, the costs of the products under these different technologies increase from manual fill purifiers to UV purification systems to RO purification. The typical price range of manual fill purifier products is Rs. 1500 to Rs. 3500, while the UV products range in price between Rs. 4000 to Rs. 9000. The RO products are priced on the higher side starting from Rs. 8000 to Rs. 20000. Many products available in the market today in India use a combination of technologies but for the products in the lower end technologies (manual fill purifiers). Water Purifier Market in India The delivery of purified water in the Indian markets follow two conduits, namely, water purified in purification plants delivered to residences and other consumption locations (e.g. restaurants) in cans; and installation of water purification instruments at the place of usage. While the former  One of the oldest methods of treating water, and one still used constantly in Third World and often in developing nations or areas that have seen recent natural disasters, is boiling to kill microbes (but this causes loss of taste and may leave in dirt). Other methods of water treatment include filtering and distilling, use of chemical agents such as Iodine or Silver or Potassium Permanganate into the water supply, or the use of candle filters. methodology predominantly uses multiple technologies mentioned above, provides economies of scale and eliminates initial costs of investing in equipments, the costs involved in distribution of the treated water counters these economies of scale. The l atter provides for visibility and ease of use, which are significant perceived benefits in comparison to the former. While both the delivery mechanisms exist, the latter is fast catching up. This case focuses on the latter, which is typically referred to as the Water Purifier industry. This industry is broadly divided in to two categories namely Electronic Water Purifiers (EWP) comprising of products using UV or/and RO technologies and Non Electronic Water Purifiers (Non EWP) comprising of products that use the manual fill purifiers. Frost and Sullivan report of primary research in 2009, estimates the total market size of the Water Purifier industry in India to be 2000 Cr of which 63% is from product sales and 37% is after sales revenue. Despite the size of this industry, the Water Purifier industry in India has a low penetration (2% Urban and 0.5% All India) as per IRS 2007 and is growing at a strong rate (others use traditional water treatment methods like boiling and filtering, or use of chemical additives like Chlorine, Potassium permanganate etc). As per AC Nielson 2006 study( and internal estimates), the industry is expected to touch approx 2.3 mn units by the end of 2009. Expected growth rate of 15% and a CAGR (‘04-‘09) 21%. The average ASV of the industry is Rs 6700. With a size of approx 1.7mn (units), the EWP market is divided into 2 sub-segments – RO (30% sal) & UV (70%). The RO segment is the premium end of the category and has an ASV of Rs 12000 while UV has an ASV of Rs. 7000 .RO & UV growths , CAGRs(‘04-‘09) are (15% ,16%) and (10% ,10%) respectively. The Non-EWP segment operates at a sub 2K ASV (Rs 1900). This segment is witnessing an explosive growth with the entrance major players like HUL etc . The Annual growth rate was witnessed at 25% while CAGR(‘04-‘09) at 77%. It is important to note that the technology sold in a given local market is also dependent largely on the characteristics of the source drinking water in the given demography. For example, a region like Delhi with high TDS calls for RO technology, while regions like Cochin with low TDS would depend on products with UV technology. Also, one of the detriments to EWP products is the availability of continuous flow of source water and availability of power, both of which advantages are addressed the products dependent on Manual Fill Purifier technology. While the major element of the market in the water purifier equipment business in India is still in the unorganized sector, branded products are catching up and their market share is improving. The major branded players in the market are Eureka Forbes (AquaGuard, AquaSure brands), Kent, Philips, HUL (Pureit), Ion Exchange (Zero B) Ushabrita and Whirlpool (Purafresh). As per Frost and Sullivan report 2009 , Market share by player and by technology- Approx Shares ( for 2008) Eureka Forbes: RO(20%) , UV(35%) , Drip Type(33%) Kent: RO(25%) , UV(0%) , Drip Type(0%) ZeroB: RO(15%) , UV(0%) , Drip Type(0%) HUL : RO(0%) , UV(0%) , Drip Type(42%) OTH: RO(40%) , UV(65%) , Drip Type(25%) The Non-EWP segment was primarily dominated by local players until recently, when HUL entered the category with its drip type purifier under the brand Pureit at a break through price of Rs 1800 and took the market by storm. The other key players in this segment are Ushabrita & Eureka Forbes. The channel for this segment has traditionally been the Direct to Home (DTH) route, with this route still accounting for a whopping 65% of the product sales in this category. The ratio of Eureka Forbes’ DTH sales is higher at 75%. On the trade side(contribution bal 35%), the DAP channel (Domestic Appliances Products) accounts for the larger proportion of the share with 65% while the Durable Trade accounts for the remaining 35%. The DAP Channel mainly consists of small appliance sellers  who sell products like iron , blenders , mixers , gas burners etc. These retailers primarily sell products which lie within the price range of Rs 500-Rs 5000. They are typically not in the prime locations in the market place and their shopfloor size is on an avg10X10ft. The products are displayed mostly in a packed form. The products are sold very close to the MRP and the discounts offered are in the range of only 5-10% HUL has made an entry through a unique channel. It has opened up a large number of ‘Water Safe Zones’ / â€Å"Product Experience Centres’ and is pushing the volumes from there while catering to direct to home service as well While HUL is establishing itself in the entry level segment through consistent advertising and promotions , the more established players in UV & RO like Eureka & Kent too are active in the media space and are seen promoting their products through several media elements. Recently, HUL was seen rolling out a ‘Rs 1 Crore’ challenge offer and heavily promoting the same. At the same time Eureka Forbes was also seen throwing a ‘Money Back Guarantee’ offer on its products. Eureka Forbes operates with a strong sales& service force of 6000 people on the company rolls along with an equally large group of third party franchises. The company has been under pressure to expand its volumes since the avg the productivity of its sales team has come down over years. Lately, they have been seen heavily focussing on retail through their ‘Aquasure’ brand while the ‘Aquaguard’ brand is operating in the DTH section. Kent has its own sales & service set up in Northern India while it depends on third party franchises for its operation in the rest of the country. It has branch offices in 6 cities (AP , Karnataka, Kerala , Mumbai , Gujarat , West Bengal). In order to counter HUL’s explosive growth, Kent recently rolled out a NON-EWP (UF based) purifier at a price of Rs 2500 under the sub-brand  Ã¢â‚¬â„¢Kent Gold’. This product is being primarily marketed through the retail channel. HUL has set up its Safe water zones with external KSPs ( Key service providers) while continuing to have its internal sales team supervising the operations . In Delhi for example , it has 27 such zones with a sales team of 750 sales men, 17 Territory sales executives (TSE) , 3 business development executives (BDE) , 1 area head.(AH) and 2 service officers . The TSEs, BDEs & AH are on company rolls. The following table summarizes the typical product price points in the various segments. Price range (In Rs) Unorganized 1500-2500 4000-6000 8000-12000 Organized 2000 – 3500 6000-9000 8000-20000 Whirlpool Not Applicable Not Applicable 12500-20500 Segment Non EWP Ultra Violet (UV) Reverse Osmosis (RO) Whirlpool’s entry in the Water Purifier Market in India Whirlpool has been present in the Water category in all the key regions of the world including US, Canada, NAR, Europe, Brazil, Mexico & Asia in several value added segments like water heaters, bottled water dispensers, water softeners , Refrigerator filters etc. Whirlpool entered the Water Purifier Market in India in the early 2008 to tap in to the growing Water Purifier Market, focused on the RO segment to start with, with the launch of the Purafresh range of purifiers. Currently, Whirlpool Water Purifier products are available across all markets in the country. Whirlpool has garnered a Market Share of 5% in the RO segment in the past 1  ½ years. The Water purifier category is a perfect brand fit for Whirlpool. It is a home appliance used by the home maker to provide safe and pure drinking water to her family, thus building a strong case of placing trust in the brand. This category will lend a lot of credibility to the Whirlpool brand. Whirlpool’s communication strategy also revolves around reinforcing this element of Trust. Equipped with Whirlpool’s patented ‘6th Sense’ technology, the new ‘Purafresh’ water purifier is the first Reverse Osmosis system on the market that not only purifies but also protects the purity and freshness of the water with its prestigious gold seal certification (from GOLD Seal of Water Quality Association, USA WQA). Purafresh is available in three models – Purafresh Platinum, Purafresh Elite and Purafresh Deluxe.    Trigger Questions for Analysis Given the situation described above, suggest a comprehensive â€Å"Go-To-Market† plan following a systematic methodology for Whirlpool to achieve its overall objective of achieving market leadership in the Water Purifier Market (in the organized sector) by 2012, and its interim goal of achieving market leadership in the RO segment, ensuring its premium brand image, and its operational philosophies (given in the annexure for ready reference). A) Understanding and presentation by a Systematic methodology. B)Inputs: Should reflect comprehensive understanding of the company and competitive environment. 1) Analyze company development , history, Growths. 2) Identify Strengths , weaknesses , 3) Analysis of external environment (Porter 5 forces , SWOT etc) C) Outputs: Understating should result in output 1) Strategy on all 4 P’s 2) Channel Strategy ( Spl Focus) a) Evaluation of SWOT b) Key market insights c) Business Level Strategy d) Recommendations (including articulation of hypothesis) e) innovative approach especially in the communication/promotion strategy Phase II Build a detailed business plan arising out of the above strategic plan, and project the profitability of this business over time, including investments that may be required for new products and their market entries, while achieving this objective. Recommendation evaluated by 1) Strategy 2) Product choice 2) Financials ( volumes, Margins , costs , etc) 3) Process of executing strategy 4) Innovative approach/ideas. {In the first phase, the second phase question and related references should not be circulated} Whirlpool’s high end Purafresh platinum model, is India’s first and Only Direct Flow RO with no storage tank enabling immediate consumption of freshly purified water with 72 litres per hour capacity (Normal RO products have 8-10 litres per hour capacity). It has an advanced 5-stage purification process and also boasts of a first–of–its–kind electronic interface with a ‘Filter change indicator’, which alerts the consumer on the need to change the filter and thus ensures continual purity & protection of the water. Other diagnostics functions like no water on tap indication, self cleaning mode indication, and water extraction indication makes it the most advanced and best in class product available in the Indian market today. Whirlpool entered the Indian market mainly leveraging their strength in the durable retail channel and has the highest share (30%) of all Water Purifier sales in this channel. Whirlpool has also entered the DAP Channe l and are currently having a 10% share in that channel. The â€Å"Surging to Lead† Challenge Given its focus on â€Å"attaining market leadership through Customer loyalty†, Whirlpool aspires to be the market leader in the water purifier market by 2012, with an interim goal of attaining market leadership in the RO segment by 2010, while at the same time maintaining its brand position. This, no doubt, is a challenging aspiration for Whirlpool, given the well entrenched players in the market like Eureka Forbes, aggressive players like HUL who is focused on tapping the market at the â€Å"Bottom of the Pyramid† and a large unorganized market who would significantly benefit from the growth fuelled by these players. However, Whirlpool has to its advantage of its strong brand position in the hearts and minds of the home makers, and a strong, well established channel in the white goods market. The challenge for Whirlpool is to leverage its strengths, and perhaps work out completely innovative market strategies if it has to achieve its intent of becoming a  market lea der in the Water Purifier Market in general, and that in the RO segment. Annexure : A brief about Whirlpool Whirlpool, right from its inception in 1911 as first commercial manufacturer of motorized washers to the current market position of being world’s number one manufacturer and marketer of major home appliances, has always set industry milestones and benchmarks. The parent company is headquartered at Benton Harbor, Michigan, USA with a global presence in over 170 countries and manufacturing operation in 13 countries with 11 major brand names such as Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Laden and Ignis. The company boasts of resources and capabilities beyond achievable feat of any other in the industry. Whirlpool initiated its international expansion in 1958 by entering Brazil. However, it emerged as truly global leader in the1980’s. This encouraging trend brought the company to India in the late 1980s. It forayed into the market under a joint venture with TVS group and established the first Whirlpool manufacturing facility in Pondicherry. Soon Whirlpool acquired Kelvinator India Limited in 1995 and marked an entry into Indian refrigerator market as well. The same year also saw acquisition of major share in TVS joint venture and later in 1996, Kelvinator and TVS acquisitions were merged to create Indian home appliance leader of the future, Whirlpool India. This expanded the company’s portfolio in the Indian subcontinent to washing machines, refrigerator, microwave ovens and air conditioners. Today, Whirlpool is the most recognized brand in home appliances in India and holds a market share of over 20%. The company owns three state-of-the-art manufacturing facilities at Faridabad, Pondicherry and Pune. Each of these manufacturing set-ups features an infrastructure that is witness of Whirlpool’s commitment to consumer interests and advanced  technology. In the year ending in March ’09, the annual turnover of the company for its Indian enterprise was Rs.1,719 Crores. The company’s brand and image speaks of its commitment to the homemaker from every aspect of its functioning. It has derived its functioning principles out of an undaunted partnership with the homemakers and thus a slogan of â€Å"You and whirlpool, the world’s best homemaker† dots its promotional campaigns. The products are engineered to suit the requirements of ‘smart, confident and in-control’ homemaker who knows what she wants. The product range is designed in a way that it employs unique technology and offers consumer relevant solutions. Whirlpool Corporation : Vision and Mission Whirlpool’s pervasive vision, â€Å"Every Home, everywhere, with pride, passion and performance†, rests on the pillars of innovation, operational excellence, customer-centric approach and diversified talent. These are embedded within our business goals, strategy, processes and work culture. Be it our products that are the result of innovation and operational excellence to meet every need of our consumers or the people behind these products that come from a wide spectrum of backgrounds, everything we do features a distinct Whirlpool way. Core Competencies Innovation: Unique and compelling solutions valued by our customers and aligned to our brands create competitive advantage and differentiated shareholder value. Operational Excellence (OPEX): A methodology for solving problems & continuous improvement of products & processes through pursuit, acquisition, and utilization of knowledge using critical thought and planned experimentation helps us achieve operational excellence. Customer Excellence: Excelling the customer expectation from the company, its brands,  products and services are a three-step process. The three steps are: Know a customer, Be a customer, Serve a customer. Knowing a customer helps us know who our customers are, how to treat them, how we add value, and what the drivers of brand loyalty are. This information is gathered from the customer’s data base history. This way we are better able to customize products for them and recommend the right product to solve problems. Being a customer is important to share customer knowledge and insights, drive actions based on customer insights, be passionate about our brands and customer loyalty and provide a positive voice for our brands. We show empathy for customers and seek to resolve their problems by creating consistent customer touch-points, with our endeavour always being to provide unique solutions for the customer . Whirlpool Corporation’s Transformation Agenda Whirlpool is transforming into a completely customer-centred company where the customer lies in the core of every of our functions. This focus has arrived as direct consequence of our core IDEATE up of five elements: competency of customer excellence. It allows us to build Customer Loyalty. The transformation is made The elements of the transformation hold the promise of making Whirlpool a growing company and thereby increasing value for our shareholders. The five  elements are the basis for describing our strategy internally and guide the development of our plans and initiatives. Whirlpool has swiftly moved from being a World Class Manufacturer to a World Class Marketer using the brand-building framework. We are dedicated to creating unique branded solutions that build customer loyalty and achieve brand excellence.

Arthur Miller Essays - Arthur Miller, International PEN, Free Essays

Arthur Miller Essays - Arthur Miller, International PEN, Free Essays Arthur Miller Arthur Miller I. Personal life A. born in New York City in 1915 and raised in Harlem 1) the Stock market crash in 1929 drastically influenced his developing imagination II. Education 1) not much known about his education a. said that he barely passed high school and did not get into college that first time he applied b. got into University of Michigan second time applying c. he attended to become a journalist but won the Hopwood Prize for his dramatic script so decided to write about drama instead III. Career 1) Early job choices a. fresh out of college he decided to work briefly for the Federal Theater Project b. then wrote a couple of radio plays and accounts of military training c. first known book was Situation Normal 2) Popular books a. Death of a Salesman was his first big hit b. The Crucible was his second big book

Free Essays on Gender In The Work Of Perrault

Gender in the Work of Perrault The fairy tales of Charles Perrault exhibit an inherent set of gender specific social values instilled in his major characters. These values are what set the guidelines for the creation of his morality tale; they define the attributes that his characters are designed to exemplify. Perrault’s leading female characters, specifically, seem to be held under the rigid societal construct that is â€Å"model female behavior† as defined by civilità ©. Civilità © is the institution that defined 17th century France. Civilità © is the code of behavior developed by Louis XIV and the French aristocracy as an attempt to give the people of France a uniform set of social norms that would be consistent with the standards of Louis XIV’s court. This code consisted of social guidelines to which the model citizen would adhere. Civilità © as it pertained to women stressed beauty, grace, politeness, obedience, docility, and purity (virginity). A woman that adheres to the code of civilità © is perfectly groomed, an artful conversationalist, and completely reserved (in control of any urges). 17th century France saw the women of the aristocracy abide strongly by the principles set forth by civilità ©. Perrault was influential to these women as he was a strong purveyor of the code of civilità © through his fairy tales. Every day women of the aristocracy would convene in literary salons to recite fairy tales, and in doing so reinforce the principles of civilità © that these tales conveyed. These tales did not function only to entertain, they were full of underlying social values (civilità ©) and implied political commentary. The setting alone of these meetings was overtly laced with civilità ©; women would adorn themselves in expensive garments, prime themselves to physical perfection (or as close to perfection as possible), and use their superior conversation skills to convey their fairy tales as artfully as possible. No... Free Essays on Gender In The Work Of Perrault Free Essays on Gender In The Work Of Perrault Gender in the Work of Perrault The fairy tales of Charles Perrault exhibit an inherent set of gender specific social values instilled in his major characters. These values are what set the guidelines for the creation of his morality tale; they define the attributes that his characters are designed to exemplify. Perrault’s leading female characters, specifically, seem to be held under the rigid societal construct that is â€Å"model female behavior† as defined by civilità ©. Civilità © is the institution that defined 17th century France. Civilità © is the code of behavior developed by Louis XIV and the French aristocracy as an attempt to give the people of France a uniform set of social norms that would be consistent with the standards of Louis XIV’s court. This code consisted of social guidelines to which the model citizen would adhere. Civilità © as it pertained to women stressed beauty, grace, politeness, obedience, docility, and purity (virginity). A woman that adheres to the code of civilità © is perfectly groomed, an artful conversationalist, and completely reserved (in control of any urges). 17th century France saw the women of the aristocracy abide strongly by the principles set forth by civilità ©. Perrault was influential to these women as he was a strong purveyor of the code of civilità © through his fairy tales. Every day women of the aristocracy would convene in literary salons to recite fairy tales, and in doing so reinforce the principles of civilità © that these tales conveyed. These tales did not function only to entertain, they were full of underlying social values (civilità ©) and implied political commentary. The setting alone of these meetings was overtly laced with civilità ©; women would adorn themselves in expensive garments, prime themselves to physical perfection (or as close to perfection as possible), and use their superior conversation skills to convey their fairy tales as artfully as possible. No...

An Analysis of Araby in James Joyces Dubliners :: Joyce Dubliners Araby Essays

There are many statements in the story "Araby" that are both surprising and puzzling.   The statement that perhaps gives us the most insight into the narrator's thoughts and feelings is found at the end of the story.   "Gazing up into the darkness I saw myself as a creature driven and derided by vanity; and my eyes burned with anguish and anger. (32)"   By breaking this statement into small pieces and key words, we can see it as a summation of the story's major themes.      Ã‚  Ã‚  Ã‚  Ã‚   At this point in the story, many emotions are swirling about in the narrator's head.   His trip to the bazaar has been largely unsuccessful.   He was late arriving, was unable to find a gift for Mangan's sister, felt scorned by the merchants, and suddenly found himself in a dark room.   These surroundings left him feeling both derided, and with a sense that this eagerly anticipated trip had been in vain.      Ã‚  Ã‚  Ã‚  Ã‚   Many other situations caused him to feel driven and derided by vanity.   His reflections of the "charitable" life of the priest who occupied the narrator's house before the narrator make us wonder if the priest led a life of vanity.   His early obsession with Mangan's sister now seems in vain.   "I had never spoken to her ... and yet her name was like a summons to my foolish blood. (4)"   He feels ashamed and ridiculed by his earlier inability to communicate with Mangan's sister.   He sees how distracted he was by his anticipation of the bazaar.   He recalls that he " had hardly any patience with the serious work of life. (12)"   The narrator is embarrassed by the time he had wasted, and the ease with which he became distracted.   The near total worthlessness of the bazaar at the time the narrator arrives is an extreme example of vanity.   Not only does the narrator feel ridiculed by the vanity involved in this situation, he also feels driven by it.   The simple conversation he carries on with Mangan's sister regarding the bazaar drives him to direct all his thoughts toward the glory that will be the bazaar.   A sort of irony can be found in the fact that something that he devoted all his "waking and sleeping thoughts"

Business opportunities in the leisure goods and activities industry Essay - 5

Business opportunities in the leisure goods and activities industry - Essay Example This research will begin with the statement that leisure goods and services are one of the sectors with the fastest level of growth in the UK. However, Business Link further points out that spending on recreation and leisure is discretionary, varying in line with disposable income, and that the sector responds quickly to recessionary pressures. It is for this reason that expenditure in the industry is highest where consumers are able to devote time and money to leisure activities and goods. Business Link also indicates that the key drivers for this sector include: inexpensive air travel; the aspirations for higher lifestyle and increasing disposable incomes Increasing opportunities in countries experiencing increases in disposable incomes but where the sector is still in the developmental stages, for example, Eastern Europe. This industry has the ability to increase employment, attract revenue and therefore drive domestic development in the UK. The paper indicates that the total expenditure increased every year over the six-year period. However, the percentage increase varied. The total expenditure increased by 3% in 2003, 4.2% in 2004, 3.7% in 2005, 2.5% in 2006, and 4.1% in 2007. The food and drink the sector with the highest expenditure accounting for 41% of the total expenditure in 2002 and 2007. This sector was followed by family outings and holidays with 23% in 2002 and 25% in 2007. The culture sector was the sector with the lowest expenditure showing a mere 4% in 2002 and falling to 3.5% in 2007.

The importance of analysis and analytical skills to the manager making Essay

The importance of analysis and analytical skills to the manager making decisions in business - Essay Example From this research it is clear that the importance of analysis and analytical skills to the manager making decisions in a business cannot be refuted. This is more so in today’s rapidly changing business environment and the availability of â€Å"too much† information due to the convergence of information technology, media and telecommunications. As is in life or any other important event in our lives, before embarking on a project planning is the first thing that managers have to do. As the clichà © goes, failure to plan is planning to fail. Planning involves a series of decisions that may range from operational to strategic. Project planning is a subset of operational planning whose core aim is to come up with a document referred to as a project plan. Within the project plan, managers and other stakeholders who were involved in the planning process define the objectives of the project, its scope, how the project will be conducted, the time allocated, cost estimates and roles and responsibilities of all the personnel who will be involved. Project planning involves four main steps that can be subdivided into additional steps depending on the task at hand. These steps are: establishing project goals, setting project deliverables, agreeing on project schedule and ensuring that there are support plans in place. The advantages of project planning are derived from each of these steps. In step one, stakeholders are identified, there needs outlined and project goals are set prioritizing the stakeholder needs. The advantage of this is that the outcomes are SMART goals which imply that it will be easy to detect whether the project is advancing, stagnant or regressing. Step two specifies the items to be delivered, how they are to be delivered and when they should be delivered. This advantage of this stage is that it sets up the key parameters that can be optimised using software tools to design the most effective and efficient project schedule. With a pletho ra of project management software currently in the market managers can easily identify critical path. Step two and three enable managers to balance the â€Å"tetrad trade-off† of: product scope, quality grade, time-to-produce and cost-to-complete. The final step of setting up support plans involves establishing risk management plans, communications plans and HR plans. The advantages here are numerous such as: having contingencies in place in case of anything, ensuring information goes to the right people during project implementation and using HR allocation to aid in establishing the project budget. There are also disadvantages to project planning such as: (1) at times it may take too long to come up with a plan – as rival companies catch up; (2) at times the planning committee may get lose sight of the purpose of the planning as they get bogged down in unnecessary detailing; and (3) it may lower implementation flexibility – which is dangerous in a rapidly chang ing environment – since personnel will may feel restricted by the options availed in the plan. 2.0. Financial modelling Investopedia (2011) defines financial modelling

Should Prostitution Be Legalized Essay Example | Topics and Well Written Essays - 500 words

Should Prostitution Be Legalized - Essay Example In the contemporary society, sex work regulation occurs within a broader cultural shift towards a society that is sexually permissive. However, the liberalization of people’s attitudes towards sexual behaviors that were once considered too deviant behavior is taking place currently. Non-monogamous sex is common in the society that it is becoming an expectation in modern society. Even the people who oppose legalization of prostitution have noted that casual sexual relationships do not carry the sanctions of social morality of the past generation. Despite the liberalization of the society’s attitudes towards commercial sex, prostitution is still highly stigmatized. In a different point of view, sexual commerce qualifies as work in the society. It involves human agency, and it may be potentially empowering for workers. On the other hand, a small minority of sex workers have reported oppression, exploitation, and abuse. Theorists suggest legalization of prostitution will fu rther plunge problems in difficult situations. Currently, the problems faced by the sex works are a life after prostitution. To most them, prostitution is short-term work; it is a job that they are in it to solve their immediate problems and not a long-term solution. Therefore, they see no point in legalizing it since they believe girls are wasting their time in it. In addition to wasting time, it acts as a tool through which infections are spread yet the government is spending much in trying to treat and curb the spread of sexually transmitted infections. Other pundits argue that, prostitution should be viewed in a broader picture and wider perspective. They argue that modern prostitution is conducted without rules, and this is why infections are spreading at a higher rate. They argue that, if commercial sex can be legalized then the government can work with the workers in ensuring they practice proper and safe sex during their work. This means that the rate of infection transmissi on from individual to individuals will undergo reduction. In addition to reducing infection, commercial sex is just like any other work hence its contribution in commerce cannot be underestimated. This field employs several numbers of women and hence contributes to the creation of employment opportunities for women who otherwise would be idling without jobs and sources of income.

Managment and leadership development Essay Example | Topics and Well Written Essays - 1750 words

Managment and leadership development - Essay Example In order to understand the value of management and leadership development, it is important to go to the roots of why and what makes management and leadership development under focus. Do we have the appropriate environment and systems to develop these Leaders? Why do we need success managers and success leaders? And then what makes success managers and leaders. What sort of influence does early childhood on leader's success? What critical channel must leaders follow on their Journey to success? How long will take them? What are the life experiences that contribute to leadership success? What must success Managers and great Leaders do exceptionally very well to become and remain outstanding? So is it education? Is it luck? Is it who knows how? Is it chance? †¦and so on. Years back when we talked about the old management theories such as the Scientific theory of Fredric Taylor and Henri Fayol – The Science Management concept and even Max Webber in Germany with his concept an d theories after the II World War as all military soldiers sent to work in the Civil Service offices as Supervisors, Managers and Department Heads. Unfortunately, these were wrong people at wrong jobs as they keep on practicing the Military rules by passing instruction like Father to Son and Supervisor and Subordinate. Such theories in my opinion have not developed effective management and success leaders, because there were no proper management development centre's or assessment systems such as 360 degree feedback, or key performance indicators (KPI) as of today. 2. Leadership – overview, definition The Common belief that leaders are born has come to be outdated. Continued studies and researches have come to conclusion that leaders are made rather than born. I and based on my analysis, reading and researching belief that yes leaders are made but also are born with certain characteristics, charisma and qualities of proper personalities example if a person is shy, weak, hesita nt, negative minded†¦etc will be difficult to develop him as a leader. Leadership is badly needed for Organizational success, as someone has to take the hard and tough decisions, take responsibilities during crises, lead the way forward. There is a say that one Lion leads thousands of Rabbits better than one Rabbit leads thousands of Lions. Various definitions have been developed for explaining the context of leadership. One of the most known definitions of this type is that of Kotter (1996). In accordance with the above theorist, the leadership should be described as follows: ‘Leadership defines what the future should look like, aligns people with that vision and inspires them to make it happen, despite the obstacles’ (Kotter 1996, p.25 in Wallin 2010, p.26). 3. Theories on leadership Leadership is influencing people to get things done to standard and quality above their norm and doing it willingly. Generally, leadership could be described as follows: lead more, M anage less, empower inspire and energize people and unlock their true potential. Also great leaders make a difference not only to themselves but also to those around them. However great leaders produce great results. In accordance with the theory of Mintzberg, the elements of the leadership can be made clear if the specific framework is explained using a metaphor; in the context of this metaphor, as Mintzberg notes, the leadership should be regarded as an art or craftsmanship (Koivunen et al. 2009, p.169).

Business Research and Professional Skill Essay Example | Topics and Well Written Essays - 2500 words

Business Research and Professional Skill - Essay Example This is effectively achieved by ways of in themselves creating this very economy of scale; expanding business operations helps them lower the marginal cost of production allowing them to therefore provide a favorable pricing policy within the market. In achieving the aforementioned, firms must build up capacity. The attention of managers-and researchers alike-has been commonly directed towards assets in the sense of physical (fixed and current) and monetary assets (optimal capital structure) of the firm in achieving this objective. Perhaps as an oversight or of limited interest is the aspect of human resource and its contribution towards this end. Human resource policies usually come into light when matters of corporate governance and ethics in business practice are highlighted; and rightly so. A need therefore presents itself to examine whether the scope of human resource policies extend beyond the limited precincts of governance and organizational culture into its influence on capacity building in medium size manufacturing firms aiming to move to the next level of operations. Organizational culture is created for through the organizations core values as stated within the company’s vision, mission and objectives (VMO) clause. The determination of this clause is restricted within the periphery of strategic decision makers involving the top level management (also referred to as C-level management since their usually have a prefix chief in their title for example chief executive officer, chief finance officer, chief marketing director and so on, so forth ). It is this organizational culture that provides identity to the firm within the public, thereby, distinguishing it from other organizations and by extension, their products in the market. Therefore, this research aims at exploring the efficacy of the human resource policies employed as far as the managerial effect contributes to the performance of

Description of The Green Man by Tim Burton Essay

Description of The Green Man by Tim Burton - Essay Example The irregular shapes are shown through the head, neck and shoulder parts as well as the shirt. The painting drawn on canvass with oil and acrylic used different lines and shapes to make the general form of a distorted figure of a man. Short lines were used to portray stitches on the face of the man in addition to the reddish background. The painter used the basic colors blue, red and yellow as well as secondary colors like orange and green. Darker shades were used around the image while different hues of different colors were used in the image as well as those which are very near images that the painter seemed attract the audiences’ attention to like the nose. Around it are obviously brighter shades of the background, looking like a light is directed to it. Strengthening the color of the nose and eyes, Burton used different shades of blue on the shirt, showing it to resemble clothing that had been worn for a long time. The red and white covering of the neck not only attracts the observers’ eyes to it but adds to the contrasting colors and emphasizes the use of t he basic colors. In its general form, the picture may not be pleasant to look at but its message can attract audiences to what could be conveyed through

Business Research and Professional Skill Essay Example | Topics and Well Written Essays - 2500 words

Business Research and Professional Skill - Essay Example This is effectively achieved by ways of in themselves creating this very economy of scale; expanding business operations helps them lower the marginal cost of production allowing them to therefore provide a favorable pricing policy within the market. In achieving the aforementioned, firms must build up capacity. The attention of managers-and researchers alike-has been commonly directed towards assets in the sense of physical (fixed and current) and monetary assets (optimal capital structure) of the firm in achieving this objective. Perhaps as an oversight or of limited interest is the aspect of human resource and its contribution towards this end. Human resource policies usually come into light when matters of corporate governance and ethics in business practice are highlighted; and rightly so. A need therefore presents itself to examine whether the scope of human resource policies extend beyond the limited precincts of governance and organizational culture into its influence on capacity building in medium size manufacturing firms aiming to move to the next level of operations. Organizational culture is created for through the organizations core values as stated within the company’s vision, mission and objectives (VMO) clause. The determination of this clause is restricted within the periphery of strategic decision makers involving the top level management (also referred to as C-level management since their usually have a prefix chief in their title for example chief executive officer, chief finance officer, chief marketing director and so on, so forth ). It is this organizational culture that provides identity to the firm within the public, thereby, distinguishing it from other organizations and by extension, their products in the market. Therefore, this research aims at exploring the efficacy of the human resource policies employed as far as the managerial effect contributes to the performance of

Policy and Policy Failure and their affects on Mono Lake Essay Example for Free

Policy and Policy Failure and their affects on Mono Lake Essay Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Mono lake case was decided in 1983. In its opinion, the California Supreme Court held for the first time that even established appropriative water rights remained subject to a duty of continuing supervision on the part of the state in order to protect the public trust in the state’s waters (Hundley 2001 360). In the Mono Lake case itself, the court determined that the city of Los Angeles could be enjoined from diverting the streams that fed Mono Lake where the long-term impact was to diminish the value of the lake as natural habitat (MacDonnell and Bates 1993 24). The message of the case was that environmental demands could now be made on existing uses of water rights, and that those uses might have to be adjusted in order to maintain or restore natural ecosystem values (Ford 1999 113). Discussion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Mono Lake case is the single most important judicial decision to date calling for an accommodation between the use of natural resources for traditional commodity purposes, and their use for the maintenance of natural values (Ford 1999 112). Traditionally, either resources were committed to developmental uses, or they were set aside in a park, a refuge, or a designated wilderness (Penna 1999 89). Even mandates such as â€Å"multiple use,† under which national forests are governed, at most result in the allocation of different forest areas to different purposes, a sort of parceling cut. There has been very little accommodation of economic uses to ecosystem values (MacDonnell and Bates 1993 27). For example, fish ladders were installed at dam sites, and certain rough releases have been made from dams to protect fish runs. However, such efforts, though valuable, have been secondary and sporadic. For the most part, either land was turned over to commodity use, or it was segregated and kept purely as a natural area (Hackett 2001 212). Little effort has been expended to understand in depth how scarce resources could be put to economic use without destroying the viability of the natural systems of which they are a part. From a policy point of view, Mono Lake is a story of how a handful of people began a campaign to save a dying lake, taking on not only the City of Los Angeles, but also entire state government (Craig and Jewel 2002 54). The city began diverting water from the Mono Beam in 1941. Stream flows toward the lake were diverted into a tunnel running beneath die Mono Craters to reach the northern Owen River (Ford 1999 110). The journey to Los Angeles is nearly four hundred miles, and the water by gravity and siphons the entire way, producing hydroelectric energy en route. The impact of the diversions is evident wherein the lakes surface was measured at 6,417 feet above sea level in 1941. The lake held around 4.3 million acre-feet of water, and its surface area spread across 55 thousand acres. The lake stood at 6,372 feet, 45 feet below its position when diversions began (Lyle 1999 64; MacDonnell and Bates 1993 26). As the take shrinks, salinity climbs, and higher salinity can reduce algae production and tower the survivability of brine flies and brine shrimp. When these herbivores decline in number, the nesting birds may not find adequate food to raise their chicks (Hackett 2001 213). The migrating birds neither may nor be able to add sufficient weight for the next leg of their migration. Environmental science students studied the Lake during the 1970s. They were alarmed at what they found and fearful for the future of the lake. They feared that higher salinity could lead to serious declines in brine shrimp population and a subsequent loss of suitable habitat for the bird populations (Lyle 1999 65). In 1978, one group of students formed the Mono Lake Committee, a grassroots education and advocacy group. Mono Lake also drew the attention of the National Audubon Society, which filed suit against the City of Los Angeles in 1979. The California Supreme Court responded in 1983. It held that the public trust mandated reconsideration of the city’s water rights in the Mono Basin (Hackett 2001 212). The court noted that Mono Lake is a scenic and ecological treasure of national significance and that the lakes value was diminished by a receding water level (Merchant 1998 276; National Research 1992 37). The court issued an injunction later in the 1980s limiting the city’s diversions while the Sate Water Resources Control Board reviewed the city water rights (MacDonnell and Bates 1993 24).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The controversy about the destruction of the Mono Lake Basin in southern California during the 1980s represented another major change in California water policy. As it held a significant rookery for wild birds, the depletion of the lake and the disruption of the wildlife habitat in the Basin represented a potential environmental disaster (Merchant 1998 277). Moreover, depletion of the lake left behind an alkaline residue, which became airborne in the dry desert climate, adding significantly to the region’s air pollution (Bates 1993 65). Led by the National Audubon Society, a number of environmental groups sued the Los Angeles Department of Water and Power because its water rights based on prior appropriation violated the legal doctrine of public trust, which guaranteed the preservation of wildlife habitat. In addition, California Trout, an organization that promotes trout fishing in the state, argued that Department of Power and Water dams restricted stream flow in violation of the state’s Fish and Game Code (Ford 1999 110).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Control Board considered a variety of alternatives for the future (Lyle 1999 64). One extreme was the â€Å"no restriction† alternative, in which the city would be free to divert water as in the past. With no restrictions, the Control Board expected the lake to decline for another fifty to one hundred years and reach a dynamic equilibrium at around 6,355 feet (Hackett 2001 213). The opposite extreme was the â€Å"no diversion† alternative (Penna 1999 90). If all of Mono Basin’s streams were allowed to Row uninterrupted to the lake, the Control Board expected the lake to climb over a period of one hundred years, eventually reaching dynamic equilibrium at around 6,425 feet (Craig and Jewel 2002 54).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Mono Lake decision charted new legal territory by calling on the public trust doctrine to require accommodation between commodity and natural demands. While the historical public trust doctrine was only applied to navigable or tidal waters, the doctrine itself has been expanding its scope in response to contemporary problems, and its underlying precept of public entitlement to the benefit of natural systems shows signs of influencing every corner of resources law (Hundley 2001 358; Merchant 1998 276). An expanded public trust reflects recognition that the era of unlimited denaturing of lands and waters simply to produce commodities is coming to an end, just as the era of uncontrolled industrial pollution has ended (Bates 1993 64).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   By 1989, the California Supreme Court had accepted the National Audubon Society’s idea that the theory of pnor appropriation was restricted by the protection of public trust values, which included the protection of wildlife habitat (Hundley 2001 358; National Research 1992 36). As a result, stream flow from Mono Lake has been curtailed by 60,000 acre-feet each year, thereby protecting the level of the lake, which sustains the habitat of the wild birds (Bates 1993 64). In addition, the state legislature appropriated $65 million to protect the lake and limit water exports. The passage of the Wild and Scenic Rivers Act and the court’s acceptance of the public trust doctrine â€Å"permits challenges to all water projects which are operated in a way that seriously impacts fish, wildlife, recreation, and other public values related to navigable water† (Lyle 1999 65). The practice of constructing dams to conserve water and thereby avoiding the â€Å"waste to the sea† was no longer generally accepted by professionals and the public (Merchant 1998 276). Now California courts and those that followed California’s lead were accepting arguments stating that the unimpeded flow of rivers was a public good, not secondary to arguments for â€Å"reasonable beneficial use,† which in the past had meant water development projects (Bates 1993 65). New darn projects in the West were no longer a foregone conclusion. Many proposals were defeated, and an effort to take some existing dams out of service has commenced (Hundley 2001 359; Penna 1999 101). Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The controversy on Mono Lake has been one of the primary issues that implicated a wake up call for the citizens of Los Angeles and later on the national perspective. The destruction of lake has been dented to cause disruption in the normal flora and fauna and biological cycle in the area. Hence, Mono lake movement and later environmental protest that aimed to resolve the environmental degradation of lake occurred. The Supreme Court headed the environmental issue and concluded legal interventions in order to resolve the issues of Mono Lake. References Arnold, Craig A., and Leigh A. Jewel. Beyond Litigation: Case Studies in Water Rights Disputes. Environmental Law Institute, 2002. Bates, Sarah F. Searching Out the Headwaters: Change and Rediscovery in Western Water Policy. Island Press, 1993. Ford, Andrew. Modeling the Environment: An Introduction to System Dynamics Models of Environment. Island Press, 1999. Hackett, Steven C. Environmental and Natural Resources Economics: Theory, Policy, and the Sustainable Society. M.E. Sharpe, 2001. Hundley, Norris. The Great Thirst: Californians and Water A History. University of California Press, 2001. Lyle, John. Design for Human Ecosystems: Landscape, Land Use, and Natural Environment. Island Press, 1999. MacDonnell, Lawrence J., and Sarah F. Bates. Natural Resources Policy and Law: Trends and Directions. Island Press, 1993. Merchant, Carolyn. Green Versus Gold: Sources In Californias Environmental History. Island Press, 1998. National Research, . Restoration of Aquatic Ecosystems: Science, Technology, and Public. National Academies Press, 1992. Penna, Anthony N. Natures Bounty: Historical and Modern Environmental Perspectives. M.E. Sharpe, 1999.

Emily Dickinsons Symbolism of Death

Emily Dickinsons Symbolism of Death Emily Dickinson is thought to be â€Å"one of the greatest American poets that have ever existed† (Benfey 5). Her poems can be directly linked to her life and many of them are about death. Only seven of Dickinsons poems were published while she was alive and her works were heavily criticized. However, despite the harsh criticism her works on the subjects of life and death are now among the most riveting in the English language. Dickinson was antisocial and refused to leave her home or have visitors. Some biographers say that in the early 1860s Dickinson went through an emotional crisis because of her isolation. Her emotional state was further disturbed when her father died in 1874 followed by a close family friend, Otis Lord, a couple years later. Dickinson herself described what she felt at that time as an â€Å"attack of nerves† (Cameron 29). Dickinsons remorse inspired her to write more poems: in 1862 she composed over 300 poems. â€Å"Her absorption in the world of feeling found some relief in associations with nature; yet although she loved nature and wrote many nature lyrics, her interpretations are always more or less swayed by her own state of being† (Benfey 22). â€Å"The quality of her writing is profoundly stirring, because it betrays, not the intellectual pioneer, but the acutely observant woman, whose capacity for feeling was profound† (Bennet 61). The seven poems that were published during her lifetime were published anonymously and a few without her consent. â€Å"The editors of the periodicals in which her lyrics appeared made significant alterations to them in attempt to regularize the meter and grammar, consequently discouraging Dickinson from seeking further publication† (Fuller 17). After Dickinsons death all her poems were published and she was acknowledged as a poet ahead of her time. Some critics thought that, â€Å"Her work was often cryptic in thought and unmelodious in expression† (Bennet 64). A poem written during her attack of nerves in 1862 titled â€Å"This is my letter to the World† is written, as the title implies, as a message to the world after her death as if she were speaking beyond the grave. â€Å"The plea that she be judged tenderly for natures sake combines an insistence on imitation of nature as the basis of her art with a special plea for tenderness towards her own fragility or sensitivity; but poetry should be judged by how well the poet achieves his or her intention and not by the poem alone, as Emily Dickinson surely knew† (Bloom 297). â€Å"This particular poems generalization about her isolation—and its apologetic tone—tends toward the sentimental, but one can detect some desperation underneath the softness† (Bloom 298). Another poem, â€Å"Tell all the Truth, but tell it slant-â€Å" is full of her slant rhymes which make the reader get lost in her puzzle of words. â€Å"The idea of artistic success lying in circuit—that is, in confusion and symbolism—goes well with the stress on amazing sense and staggering paradoxes which we have seen her express elsewhere† (Eberwein 171). She seems to enjoy keeping truths from being revealed, as if we are not ready to know the truth. . â€Å"On the very personal level for Emilys mind, â€Å"infirm delight† would correspond to her fear or experience and her preference for anticipation over fulfillment. For her, Truths surprise had to remain in the world of imagination. However, superb surprise sounds more delightful than frightening† (Bloom 89). Dickinsons famous poem Success is Counted Sweetest, is sagely and complex. â€Å"It proceeds by inductive logic to show how painful situations create knowledge and experience not otherwise available† (Eberwein 18). The poem begins with underdogs in their struggle for success and their indomitable will to succeed. Then the poem gains momentum by stating that only those with the most thirst can comprehend what they need to succeed. â€Å"Having briefly introduced people who are learning through deprivation, Emily goes onto the longer description of a person dying on a battlefield. The word â€Å"host,† referring to an armed troop, gives the scene an artificial elevation intensified by the royal color purple. These seemingly victorious people understand the nature of victory much less than does a person who has been denied it and lies dying. His ear is forbidden because it must strain to hear and will soon not hear at all† (Eberwein 19). Even though this poem is com plex it has a cheerful side and paints excellent images. â€Å"On the biographical level, it can be seen as a celebration of the virtues and rewards of Emily Dickinsons renunciatory way of life, and as an attack on those around her who achieved worldly success† (Bloom 158). Of all her poems â€Å"I Heard a Fly Buzz—When I Died—† follows Dickinsons style and infatuation with life and death most devoutly. The start of the poem has great impact. She describes the moment of her death, so you are already aware she is dead. â€Å"In the first stanza, the death rooms stillness contrasts with a flys buzz that the dying person hears, and the tension pervading the scene is likened to the pauses within a storm. The second stanza focuses on the concerned onlookers, whose strained eyes and gathered breath emphasize their concentration in the face of a sacred event: the arrival of the â€Å"King,† who is death. In the third stanza, attention shifts back to the speaker, who has been observing her own death with all the strength of her remaining senses† (Eberwein 201). As her senses start to leave her she makes a will of her material possessions so people can remember her and starts to saunter slowly towards death. â€Å"But the buzz ing fly intervenes at the last instant; the phrase and then† indicates that this is a casual event, as if the ordinary course of life were in no way being interrupted by her death† (Bloom 365). â€Å"The flys â€Å"blue buzz† is one of the most famous pieces of synesthesia in Emily Dickinsons poems. This image represents the fusing of color and sound by the dying persons diminishing senses. The uncertainty of the flys darting motions parallels her state of mind. Flying between the light and her, it seems to both signal the moment of death and represent the world that she is leaving† (Bloom 365). â€Å"In â€Å"This World is Not Conclusion,† Emily Dickinson dramatizes a conflict faith in immortality and severe doubt† (Bloom 55). The last eight lines were omitted by the publishers because of its controversial content. The altered poem no longer retained its original meaning. â€Å"The complete poem can be divided into two parts: the first twelve lines and the final eight lines† (Eberwein 89). The first four lines speak of the afterlife and how we should intuitively know it exists. The next four lines are about struggling and surviving. â€Å"Even wise people must pass through the riddle of death without knowing where they are going† (Bloom 55). â€Å"In the next four lines, the speaker struggles to assert faith. Her faith now appears in the form of a bird that is searching for reasons to believe. But available evidence proves as irrelevant as twigs and as indefinite as the directions shown by a spinning weathervane. The desperation of a bird aimles sly looking for its way is analogous to the behavior of preachers whose gestures and hallelujahs cannot point the way to faith† (Bloom 56). The poem ends with the message that no one can be rid of doubt, not even the preachers themselves. It manages to make the reader question whether there is an afterlife. Finally, the poem â€Å"This Consciousness That Is Aware† starts off by talking about how experiencing death changes a person. â€Å"The poem opens by dramatizing the sense of mortality which people often feel when they contrast their individual time bound lives to the world passing by them† (Eberwein 49). In the next stanza the order of the words are reversed to show that the speakers life has been flipped upside-down. â€Å"The speaker anticipates moving between experience and death—that is, from experience into death by means of the experiment of dying. Dying is an experiment because it will test us, and allow us, and no one else, to know if our qualities are high enough to let us survive beyond death† (Bloom 137). As in her other poems, Dickinson seeks answers through death. It is as if she is courting death through her poetry. Dickinsons poems, even this small sample, touch upon death. Shes a spiritual person who prefers to look inward for answers. This inwardness explains her preference to being isolated and her fascination with death as those close to her died. It difficult to say exactly how many of her poems touch on the subject of life and death, but certainly most of them mention it. This is not surprising considering that a small New England town in the 1800s had a high mortality rate. Because of this there was death all around her. â€Å"This factor contributed to her preoccupation with death, as well as her withdrawal from the world, her anguish over her lack of romantic love, and her doubts about fulfillment beyond the grave† (Cameron 114). What is fascinating is that she tackles the sensitive issue of death in a way that her â€Å"Readers tend to be impressed by her sensitive and imaginative handling of this painful subject† (Stonum 83). â€Å"If nothing else had come out of our l ife but this strange poetry we should feel that in the work of Emily Dickinson, America, or New England rather, had made a distinctive addition to the literature of the world, and could not be left out of any record of it† (Benfey 66). Dickinsons poetry is a quest to the answers within us all concerning life and death.